Job description
Job Summary:
The role of the Sr. Marketing Manager – Growth Marketing (European Markets) is to help drive the growth strategy across our performance marketing channels, including paid search and shopping, paid social, display, and video advertising, to drive sales, revenue, new customer acquisition, and eCommerce app user acquisition for the European Region. This role will report directly to the Director of Global Paid Media and will also support the Director/General Manager of theEuropean markets to develop strategies to scale and optimize our performance marketing channels. You will be the lead and own all aspects of the European region’s paid media program including managing the budget and determining the media mix, monitoring campaign performance and optimizing each channel, building and implementing a testing framework, optimizing our creative to drive performance, and developing reporting to share with stakeholders and leadership. The ideal candidate will be data-driven, analytical, creative, and have deep experience driving growth for enterprise e-commerce companies. The candidate should have advanced excel skills, and will be comfortable with pulling and manipulating data themselves to create analyses and reporting that will ultimately drive actionable insights.
Job Expectations:
- Help drive iHerb’s paid search and shopping, paid social, display, and video performance marketing strategies, from conception to execution, optimization, and post campaign analysis.
- Develop strategies to drive eCommerce User App Acquisition through paid media, app store optimization (ASO), etc.
- Collaborate with the European regions lead and specialists to scale their paid media program and identify opportunities and new platforms to test
- Plan and manage large scale campaigns on search platforms (e.g., Google and Bing Search and Shopping) and on social and display platforms (Facebook, Instagram, Twitter, YouTube, Snapchat, Apple Search Ads, TikTok, etc.) working within the native tools on each platform to execute and optimize campaigns.
- Partner with our business insights, product, and engineering teams to enhance our tracking efforts (across web and app) and develop/improve daily, weekly, monthly reporting, in order to provide the data and insights required for our platforms and teams to scale our marketing campaigns/programs efficiently.
- Optimize performance marketing campaigns to meet and/or exceed iHerb’s goals through channel-specific levers, including but not limited to: copy changes, keyword research & analysis, bid adjustments & automation, budget allocation, a/b testing, placement testing and creative optimization, product feed optimization, etc..
- Support product feed marketing efforts, including Google shopping, Facebook DPA, and shopping comparison sites
- Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns
- Collaborate with creative resources to develop creative assets necessary to achieve goals.
- Collaborate with Earned and influencer Media teams to run paid social strategies alongside organic social strategies and content.
- Ensure overall cost per acquisition (CPA) is within targets, and continuously drive customer acquisition at scale.
- Serve as the main point of contact for outside vendor and agency relationships.
- Maintain all relevant certifications such as Google Adwords Certified Professional
Knowledge, Skills and Abilities:
Required:
- Strong written and verbal communication skills in English required
- Reading and writing proficiency in another European language (German, French, Spanish, Polish, Romanian) not required but a plus.
- Understanding of performance marketing strategies, tactics and processes.
- Strong understanding of the relationship between marketing channels and business objectives
- Proven track record of working at the strategic and tactical level to develop and execute innovative performance marketing campaigns
- Extensive knowledge of the paid search, paid social and display landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of platforms (Google Search, Facebook, Twitter, Instagram, YouTube, Snapchat, etc.)
- Experience using Facebook Ads Manager, Twitter Ads dashboard, Google Adwords and other major media buying platforms.
- Deep understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc.
- Comfortable performing in a fast moving, performance-driven environment.
- Strong verbal and written communication skills
- Self-directed and demonstrates tact, diplomacy and a clear, courteous and professional manner when dealing with internal departments and external partners
- Must demonstrate effective oral communication skills and the ability to work cooperatively with teams inside and outside of the department
Equipment Knowledge:
- G-Suite and/or Microsoft Office Suite
- Knowledge of Google Ads, Facebook, and other ad platforms.
- Hands-on experience with and intermediate to advanced knowledge of paid search management platforms, product feed management platforms and/or tag management technology
- Knowledge of Asana or other task management platforms is a plus.
- Intermediate to advanced knowledge of analytics platforms, especially Google Analytics
- Experience with AppsFlyer or Adjust a plus
- Advanced knowledge with Excel including knowledge of pivot tables and intermediate to advanced formulas
Experience Requirements:
- At least 4-5+ years of experience in paid search, paid social, display and video marketing, preferably in a mid-to-large scale e-commerce B2C company or with an advertising agency managing similar size campaigns.
- Experience driving campaigns from concept through to execution and performing post-campaign analysis
- Experience with Google Search and Shopping, Facebook Ads, Google Display Network, programmatic display advertising, and video advertising on YouTube.
Education Requirements:
A bachelor’s degree in marketing, advertising, statistics, or other related field.
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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerbiHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb BenefitsAt iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
