Job description
Thumbtack helps millions of people confidently care for their homes.
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
About the Team
We’re a data-driven, highly collaborative team focused on driving sustainable customer growth across paid and organic channels. We combine performance rigor with creative experimentation to unlock meaningful contribution and deliver against Thumbtack’s mission of helping homeowners and home professionals accomplish more.
About the Role
We’re looking for a strategic and hands-on Senior Marketing Manager to lead and scale Thumbtack’s Paid Social program. This role will manage two direct reports and serve as the go-to expert across social growth channels - including Meta, TikTok, Pinterest, and influencer marketing. You’ll drive both national and local campaigns, marrying sharp execution with cross-functional leadership and a strong understanding of how social fits within our broader growth engine.
The ideal candidate brings deep expertise in paid social, has worked across the performance marketing ecosystem, and thrives in dynamic environments. You’re a strong operator, creative problem solver, and people-first leader who can elevate both strategy and team impact.
What you’ll do
- Own and scale Thumbtack’s paid social strategy across platforms like Meta, TikTok, and Pinterest - driving incremental customer growth, while balancing positive contribution.
- Own the tracking, attribution, and incrementality measurement strategy for paid social, partnering with internal and third-party tools to ensure confidence in results.
- Lead, mentor, and develop two direct reports, providing strategic direction and hands-on coaching to uplevel the team’s execution and impact.
- Translate customer insights and performance signals into an experimentation roadmap—driving a continuous test-and-learn culture across audiences, creative, and platforms.
- Oversee all aspects of campaign management—including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices.
- Audit and evolve the paid social tech stack, unlocking automation, signal improvements, and campaign efficiency - especially within Meta and TikTok.
- Partner closely with analytics, product, and marketing tech teams to build automated tools for audience workflows, creative decisioning, campaign builds, and reporting.
- Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack’s brand narrative.
- Manage external agency and platform relationships - pushing for innovation, unlocking new opportunities, and ensuring Thumbtack remains on the leading edge of social marketing.
- Drive executive-level reporting and translate channel performance into business impact.
In order to be successful, you must bring
Education: Bachelor’s/Master’s in Marketing, Business, Statistics, Economics, or a related field preferred
- 6 - 8 years of experience managing, scaling, and evolving paid social programs
- Proven success leading high-performing teams and developing talent
- Deep expertise in Meta, TikTok, Pinterest, and emerging social platforms
- Strong analytical chops - experience with Excel/Google Sheets (pivot tables, lookups) and hands-on exposure to incrementality, lift testing, and attribution frameworks
- Demonstrated ability to manage multi-million dollar budgets with efficiency and strategic rigor
- Confident communicator with experience presenting to senior stakeholders and cross-functional partners
- Comfort in a fast-paced, high-stakes growth org - with a bias for action, experimentation, and results
Expected salary ranges
- For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $153,000 - $198,000.
- For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $137,700 - $178,200.
- For candidates living in all other US locations, the expected salary range for this role is currently $130,050 - $168,300.
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
#LI-Remote
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [email protected].
If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/ .
