Senior Growth Marketing Manager Paid Media

Job description

WHO WE ARE:

Splice is a creative platform for people who make music. Serious producers choose Splice Sounds to bring their ideas to life. A subscription to Splice inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Splice experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation). Via Splice, an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators.

HOW WE WORK:

At Splice, DISCO is a rallying cry for collaboration, accountability, and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us.

Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers.

When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?

JOB TITLE: Sr. Growth Marketing Manager, Paid Media LOCATION: REMOTE

THE ROLE:

We’re seeking a data-driven, creative, and strategic growth marketer to lead and scale Splice’s paid social acquisition efforts. You’ll play a pivotal role in building full-funnel campaigns across platforms like Meta, TikTok, YouTube, and emerging channels - while supporting broader growth marketing efforts, including paid search and performance optimization.

This role requires a deep understanding of both performance marketing and the nuances of the music creator audience. You’ll work closely with creative, brand, content, and product marketing teams to ensure campaigns are brand-aligned, audience-appropriate, and performance-optimized by leveraging insights from across paid and organic channels.

WHAT YOU’LL DO:

• Work with our Agency partners to own and manage Splice’s paid social media strategy, execution, and performance across platforms including Meta, TikTok, YouTube, X (Twitter), and Reddit.
• Develop full-funnel campaigns focused on user acquisition, engagement, and retention, aligned with overall growth objectives.
• Partner with design, social, and content teams to brief and optimize creative for paid campaigns, including video-first assets.
• Collaborate on paid search strategy (Google Ads, YouTube Search) and manage testing frameworks for both SEM and paid social.
• Analyze campaign data to identify trends, uncover insights, and optimize performance against KPIs (CPA, CAC, ROAS, LTV).
• Test and scale new paid social platforms and audience segments based on performance.
• Manage budgets, forecasts, and reporting for your channels with a focus on efficiency and growth.
• Leverage data to spot content trends and emerging creators that can be amplified in paid social strategy
• Work with analytics and BI partners to build dashboards and improve attribution.

JOB REQUIREMENTS:

• 5+ years of hands-on experience managing paid social campaigns at a growth-focused company, agency, or tech startup.
• Deep experience running paid campaigns on Meta, TikTok, YouTube, and other social channels.
• Solid understanding of paid search (Google Ads), including keyword strategy, bidding, and attribution modeling.
• Familiarity with growth channels such as CTV, digital/in-person events, and dedicated sponsorships.
• Strong analytical skills; ability to interpret data and turn insights into actionable recommendations.
• Creative thinking with experience in briefing, testing, and optimizing performance ad creatives.
• Experience with marketing tools like Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, and Looker/Data Studio.
• Familiarity with growth marketing tactics, including funnel optimization, experimentation frameworks, and LTV modeling.

NICE TO HAVES:

• Design and video experience to guide ad-first creative
• Experience working with Google Tag Manager
• Data tooling exposure in platforms such as Segment and BigQuery
• Passion for music and/or music technology is a big plus!

SPLICE BENEFITS:

• Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
• Time Off: Unlimited PTO to recharge and thrive.
• Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
• Retirement Savings: 401(k) plan with immediate vesting and company match.
• Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
• Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
• Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
• Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.

The national pay range for this role is $118,893 - $148,616. Individual compensation will be commensurate with the candidate’s experience.

Splice is an Equal Opportunity Employer Splice provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.