Job description
Senior Manager, Paid Social & Display | Tripadvisor
About Tripadvisor
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
About the Role:
We are seeking a results-driven Senior Manager, Paid Social & Display, to spearhead our paid media strategy and execution across a portfolio of key digital channels. This role is central to defining and driving the future of our paid social strategy, helping to shape our overall media approach, and significantly impacting business growth. The ideal candidate is a seasoned digital marketer with a proven track record of managing complex campaigns, a deep understanding of the evolving media ecosystem, and a passion for pushing the boundaries of what’s possible.
This position sits within our Growth Marketing team, reporting directly into our Associate Director of Growth Marketing and works cross-functionally with Creative, Integrated Marketing, Data Science and Analytics, Finance, Product, and Engineering. While the role will also oversee our display efforts, the priority focus is on expanding and driving growth across a portfolio of paid social channels. The successful candidate will not only lead our paid social efforts, but also serve as a key thought leader, influencing integrated marketing campaigns and overall media strategy.
Job Location: Remote. This role is a remote position in the United States in either East Coast or Central timezones. Occasional travel to company offices as necessary.
What You’ll Do
- Develop and champion a long-term vision for paid social and display, translating complex business objectives into clear, actionable strategies that drive customer acquisition, engagement, and conversion across the full funnel.
- Anticipate industry trends, identifying and evaluating emerging platforms/technologies (e.g., AI-driven automation, new ad formats), and proactively identifying new opportunities for growth and innovation.
- Demonstrate deep social platform expertise and cultivate strong relationships with social platform partners to identify and leverage new opportunities, betas, and best practices. Identify new partners to test and scale the business.
- Create and operate campaigns across key paid social channels (Meta, TikTok, Pinterest, YouTube, Snapchat, etc.), overseeing end-to-end management, including creative coordination, audience definition, bid monitoring, and day-to-day optimizations.
- Design and implement a rigorous testing framework and roadmap (A/B, multivariate, etc.) to optimize campaign performance across creative, targeting, bidding, and channel strategies. Run in-depth data analysis to identify opportunities for improvement, drive testing strategies, and improve key metrics (CTR, CVR, CPI, ROAS).
- Provide guidance on creative best practices, ensuring assets are optimized for each channel and aligned with brand guidelines. Champion innovative creative approaches and formats to maximize engagement and maintain a competitive edge.
- Partner with our organic social and content teams to leverage influencers within paid social to achieve our goals.
- Collaborate effectively with internal teams (product, creative, engineering, analytics) to maximize channel performance and manage partner integrations (e.g., landing pages, tag integration, product feeds and app tracking).
- Develop a holistic understanding of the role of paid media across the entire customer journey, and implement strategies that effectively integrate paid media with other marketing channels.
- Provide regular updates on campaign performance, insights, and recommendations to marketing leadership. Forecast quarterly budgets and track partner pacing.
- Manage/mentor a team of paid media specialists, fostering a collaborative and innovative environment.
Skills & Experience
- 10+ years of progressive experience in paid social, paid media, or digital marketing, consistently driving measurable results and significant ROI.
- A proven track record of developing and implementing innovative paid media strategies, with a strong passion for staying ahead of digital marketing trends and a willingness to challenge the status quo.
- Deep hands-on experience with paid media platforms (Meta, TikTok, etc.) and a comprehensive understanding of their capabilities, best practices, evolving ad formats, and the broader digital media ecosystem.
- Exceptional analytical skills with proficiency in using data to optimize campaigns, measure incrementality, and translate complex data into actionable insights and recommendations.
- A strong understanding of creative best practices for paid media, with the ability to provide strategic guidance and feedback to creative teams. A proven track record of rapid creative tests at scale to drive performance.
- A holistic understanding of the customer journey and the role of paid media across all stages of the funnel.
- Proven ability to build and maintain strong relationships with platform partners, vendors, and internal stakeholders.
- Strong written and verbal communication skills, with the ability to effectively present information and influence decision-making.
- Experience managing and mentoring junior team members and paid media planners, fostering a collaborative and high-performing team environment.
What We Offer
- Flexible activity-based working fostered collaboration and productivity
- Inclusive global travelers community welcoming diverse perspectives
- Competitive salary package including performance bonuses
- Development programs, managerial courses, and learning series
- Health insurance covers medical, dental, and vision for families (varies by country)
- Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
- Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
- Employee assistance program for short-term counseling and free Calm app subscription
- State-of-the-art offices: dining, coffee points, and leisure areas
The salary range for this role is $130,000 - $165,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected].
If you have any additional questions about careers at Tripadvisor you can email us at [email protected]. We have all the answers!
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