Job description
Senior Marketing Manager
Engel & Völkers is a global luxury brand specializing in residential and commercial real estate and yachting. Founded in Hamburg, Germany in 1977, Engel & Völkers now includes over 1000 brokerages in 34 countries across five continents. Engel & Völkers Americas supports a network of premium residential real estate brokerages throughout the United States, Canada, Mexico, and the Caribbean and is responsible for the firm’s ongoing expansion into additional markets. We are seeking a Senior Marketing & PR Manager for our Americas headquarters located on Park Avenue in New York City.
We are seeking a Senior Marketing Manager with at least 5-7 years of relevant experience for our Americas headquarters. This position is based out of New York, NY, with a flexible working environment for either a remote setting or hybrid work model. This role will report to the Sr. Director of Marketing. The ideal candidate should be a highly skilled strategic content creator and communicator. This position requires a creative storyteller who can put thoughts and strategy into action. This is a unique opportunity to help strengthen the Engel & Völkers brand throughout the Americas and contribute directly to our goals of advisor recruiting, franchise renewals, and expansion.
Your responsibilities include
Brand Marketing & PR
- Collaborate with the internal PR team and be the liaison with external agencies on crafting press releases, pitches, key messaging and thought leadership pieces.
- Draft press releases for network news, new shop openings and awards.
- Manage notable listing and coordination of PR opportunities with our network of real estate professionals, as needed.
- Ensure PR initiatives are aligned with brand visibility goals to attract top-tier advisors and potential franchisees.
Content Strategy & Execution
- Collaborate with the Senior Director to develop and execute content strategies for both consumer-facing blogs and real estate industry-focused trade content.
- Craft B2B and B2C email marketing campaigns, with a clear understanding of target audiences for Hubspot, Lofty and Rezora platforms.
- Help support production and development of Engel & Völkers’ luxury digital magazine, featuring property listings and editorial lifestyle content as needed.
- Communicate with the social media team and global headquarters to ensure messaging is amplified.
- Leverage content strategy to drive engagement in key business areas such as recruiting, expansion and retention.
Collaborations & Brand Partnerships
- Help identify, build and manage marketing collaborations with aligned lifestyle brands.
- Collaborate on development of co-branded campaigns and cross-promotional initiatives to expand reach and enhance brand perception to support advisor recruiting and retention.
Events & Experiences
- Support execution of trade and brand events to support franchisee retention, sales, and advisor recruitment.
- Support development of ongoing marketing education sessions and training for the network of franchise shops and marketing leads as needed to support retention.
- Help create experiences that resonate with both current and prospective members of the network.
- Present at conferences, educational sessions, and network events to share relevant brand initiatives, programs, or insights with internal and external audiences.
Internal Communications & Network Engagement
- Review and edit internal communications to maintain accurate, clear, and timely communication across our network – further articulating the brand value proposition.
- Tailor messaging to brokerage leaders, highlighting how brand initiatives support advisor recruiting and retention.
What we are looking for
- 7-10 years in brand marketing, with at least 5 years in real estate
- Exceptional writing skills and a passion for crafting high-level content designed to inform and engage
- Comfortable in a hands-on role in a collaborative team environment.
- You like to take initiative, roll up your sleeves and “get things done”
- You are a creative thinker who thinks in solutions not problems
- Familiarity with Hubspot or similar platform is a plus
Interested? We look forward to receiving your application. Engel & Völkers is an equal opportunity employer and we welcome and consider applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, sex, marital status, sexual orientation, physical or mental disability, or any other group protected by law.
