Job description
OneIMS Group is seeking a Senior Marketing Ops and Sales Ops Account Manager who excels in integrating advanced marketing strategies with sales enablement. This role combines expertise in AI, HubSpot, SEO, and PPC to create a seamless marketing and sales experience for our clients. The ideal candidate will bring a strategic mindset, strong analytical skills, and a passion for driving results through innovative approaches.
Key Responsibilities:
- Strategic Planning: Develop and execute comprehensive marketing and sales operations strategies that leverage AI technologies for enhanced decision-making and optimization.
- HubSpot Management: Oversee the utilization of HubSpot tools for marketing automation, lead management, and analytics, ensuring best practices are followed.
- SEO Optimization: Drive SEO strategy to enhance organic visibility and build quality traffic across client websites.
- PPC Management: Create and manage effective PPC campaigns, optimizing for performance and ROI through data analysis and continuous improvement.
- Client Relationship Management: Foster strong relationships with clients, understanding their needs and aligning marketing and sales strategies to drive success.
- Data Analytics: Monitor key performance metrics across marketing and sales initiatives, providing actionable insights and recommendations based on data trends.
- Cross-functional Collaboration: Work closely with marketing, sales, and IT teams to ensure alignment on goals, messaging, and execution of campaigns.
- Lead nurturing and scoring: Implement lead nurturing workflows that enhance lead quality and assist sales teams in identifying high-potential leads.
- Training and Mentorship: Mentor junior team members and support their professional development in sales and marketing operations.
- Emerging Technologies: Stay abreast of industry trends, particularly AI applications in marketing and sales, recommending new tools and strategies to enhance client performance.
- Performance Reporting: Develop comprehensive reports and presentations on marketing and sales performance for clients and internal stakeholders.
Qualifications:
- Bachelor’s degree in marketing, business administration, or a related field; MBA preferred
- 5+ years of experience in marketing operations, sales operations, or a related field, preferably in a digital marketing agency environment
- Strong expertise in using AI tools and techniques to enhance marketing and sales effectiveness
- Extensive experience with HubSpot, including marketing automation, CRM management, and reporting functionalities
- Proven experience in SEO strategies and best practices, with a track record of driving organic search improvements
- Demonstrated success in managing PPC campaigns across various platforms, including Google Ads and social media
- Exceptional analytical skills and a data-driven mindset; ability to interpret complex data and provide actionable recommendations
- Outstanding project management skills with proven ability to manage multiple projects simultaneously
- Excellent verbal and written communication skills, with a proven ability to engage and present to clients and stakeholders
- Strong interpersonal skills, with the ability to develop and maintain effective relationships across all levels of the organization
- Experience in training and mentoring team members
Preferred Skills:
- Certifications in HubSpot, Google Ads, and SEO tools
- Knowledge of additional marketing automation tools and CRM systems
- Experience with advanced data analytics platforms and AI technologies in the marketing space
OneIMS is a global inbound digital marketing agency with offices in sunny Southwest Florida and regional offices throughout the world. Our team is dedicated to helping our clients achieve their sales and marketing goals using the most up-to-date and innovative strategies and technologies available. We believe we are one of the best in the industry and are looking for candidates who are just as passionate about marketing as we are.
At OneIMS you will enjoy a great working environment, plenty of perks, nurturing leadership team, and caring co-workers. Come work with us if you believe you can make our team even better!
- Training and certification program reimbursements
- 100% remote
- Paid Time Off
