Job description
Senior Member Marketing Manager
Location: Work is fully remote, but an ideal candidate would be located in NYC
Who Is Parsley Health?
Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world’s best possible medicine. Today, Parsley Health is the nation’s largest healthcare company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.
The Opportunity:
Parsley Health is building the future of personalized, preventative care—and our members are at the center of it. We’re looking for a creative, detail-oriented Senior Member Marketing Manager to lead the entire member journey from onboarding and engagement to reactivation and referrals.
You’ll own all organic, lifecycle-driven channels, including email/SMS flows, social media, newsletters, ambassador programs, and loyalty campaigns. You’ll work closely with the Growth Marketing Manager to ensure a smooth end-to-end experience, while taking full ownership of member retention, reactivation, and satisfaction.
What You’ll Do:
- Lead lifecycle marketing strategy across email, SMS, CRM, and push
- Own all creative and execution of onboarding, engagement, and winback flows
- Manage social media strategy and content across platforms
- Lead creative team to develop high-performing, member-facing assets
- Lead ambassador, referral, and loyalty programs
- Develop dashboards and reporting to monitor member retention, engagement, & NPS
- Partner closely with Product and Sales/MX to improve the member experience
- Write and manage member newsletters, announcements, and promotions
- Champion the voice of the member in all messaging touchpoints
What You’ll Need:
- 5-10 years experience in lifecycle marketing, CRM, or member engagement roles
- Fluent in Iterable (or similar lifecycle platforms)
- Strong analytical chops–track metrics, spot drop-offs, and experiment to improve
- Creative thinker who can write compelling member copy and social posts and lead others to do the same
- Experience running social or ambassador programs with real engagement results
- Comfortable working cross-functionally with product, design, and support teams
- Excited by the idea of improving retention, reducing churn, and driving referrals
- Deeply passionate about root-cause healthcare and empowering people to stay well
- Familiarity using a MacBook, Google suite, Slack and Zoom
Benefits and Compensation:
- Equity Stake
- 401(k) + Employer Matching program
- Remote-first with the option to work from one of our centers in NYC or LA
- Complimentary Parsley Health Complete Care membership
- Subsidized Medical, Dental, and Vision insurance plan options
- Generous 4+ weeks of paid time off
- Annual professional development stipend
- Annual wellness stipend
Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees.
The starting salary for this role is between $119,000 / $140,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with candidates during the process.
At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members.
Important note:
In light of recent increase in hiring scams, if you’re selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process. We look forward to connecting!
