Job description
About Us
Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We’re driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.
Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.
Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and Monday.com, saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.
At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.
Learn more at www.ada.cx.
We are seeking an innovative, revenue-focused Senior Performance Marketing Manager to join our Marketing Growth team. In this pivotal role, you will own our performance marketing program, driving Enterprise pipeline volume through high-impact paid media campaigns across channels. Through close collaboration with the Sales team, you will launch ABM campaigns, thoughtfully nurturing leads at each touchpoint in the customer journey from first touch to close-won. Your strategic mindset and never-ending curiosity will fuel our conversion rate optimization roadmap, helping the Ada reach new levels of growth and efficiency.
About You:
- 6+ years of proven experience in performance marketing within Enterprise SaaS
- Proven success managing multi-million dollar media budgets
- Expert-level proficiency with key ad platforms (Google Ads, LinkedIn, Meta) and other marketing tools (Google Analytics, Salesforce, Hubspot, VWO, SEMRush).
- Demonstrated success building and managing a conversion rate optimization program with measurable impact on performance.
- AI-led mindset, with experience using ChatGPT, Zapier and other AI tools to embed efficiency into everything you do
- Exceptional analytical, problem-solving, and communication skills.
- Revenue focused, with a track record of successful marketing campaigns driving measurable pipeline success
- Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments.
Outcomes:
- Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient pipeline generation with Enterprise leads.
- Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion.
- Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement.
- Manage campaign tracking, reporting, and forecasting methodologies to ensure data-driven decisions and actionable insights.
- Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC).
- Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices.
The expected salary range for this position is $90,000 to $118,000 CAD OTE. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.
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Benefits & Perks
At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here’s what we offer:
Benefits
- Unlimited Vacation: Recharge when you need to.
- Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
- Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
- Employee & Family Assistance Plan: Resources to support you and your loved ones.
Perks
- Flexible Work Schedule: Balance your work and personal life.
- Remote-First, In-Person Friendly: Options to work from home or at our local hub.
- Learning & Development Budget: Invest in your long-term growth goals and skills.
- Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
- Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
- Hands-On with LLMs: Enhance your expertise in leveraging large language models.
- A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
The above Benefits and Perks only apply to full-time, permanent employees.
Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.
