Job description
We are seeking an experienced Sr. PPC & AI Marketing Analyst to lead and optimize our paid media campaigns and leverage AI-driven marketing strategies. In this role, you will manage multi-channel paid search campaigns, drive automation, and use AI tools to maximize marketing efficiency and return on investment (ROI). You will collaborate with the digital marketing team and key stakeholders to ensure all campaigns align with the company’s business goals and growth strategies.
Key Responsibilities:
PPC Campaign Management:
- Manage and optimize paid search campaigns across platforms (Google Ads, Bing Ads, social media, etc.).
- Conduct A/B testing to improve ad copy, targeting, and bidding strategies.
- Continuously analyze campaign performance, adjusting strategy to improve ROI, CPC, and CPA.
- Develop and implement strategies for budget allocation and bid management.
- Set-up and test campaigns on new ad platforms
AI Marketing Analysis and Implementation:
- Work across departments to streamline Marketing and Sales processes using AI tools
- Automate Data cleansing and data enrichment
- Automate Lead qualification and distribution to speed up sales lead intake to response times
- Regularly audit sales and marketing process to implement the latest AI tools to maximize operation efficiency in both Sales and Marketing
- Test and implement AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization
Data Analysis & Reporting:
- Analyze campaign performance using tools like Google Analytics, SEMrush, and proprietary AI-driven platforms.
- Generate regular reports on key metrics, including traffic, conversions, and customer acquisition costs.
- Provide actionable insights to improve campaign performance and align with broader marketing goals.
Cross-Channel Collaboration:
- Collaborate with SEO, content, and social media teams to ensure an integrated approach across all marketing channels.
- Work closely with design and development teams to optimize landing pages for paid search campaigns.
Innovation & Industry Trends:
Stay up-to-date with the latest PPC and AI marketing trends, best practices, and tools.
Continuously experiment with new strategies and tools to drive innovation in the marketing approach.
3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
Experience with lead generation, conversion rate optimization, and budget management.
Understanding of AI-based automation for data processing, lead qualification, and personalization.
Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
Familiarity with CRM tools, marketing automation software, and workflow automation (Zapier, AI prompts, etc.).
Ability to translate data insights into actionable marketing strategies.
Strong collaboration skills to work cross-functionally with SEO, content, design, and sales teams.
