Job description
About Freshpaint:
Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.
For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.
Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.
We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.
In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).
Our customers manage their customer data with:
Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard patient data. This is our core product today
Future additional product lines! Our core product provides a platform that we’re building marketing applications on top of.
We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we only hire within the US. Many of our team is concentrated in various metro areas like SF or NYC. To balance out our remote-ness, we gather the team 2x times per year for offsites. We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.
Who we are:
Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.
In 2022 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we’re one of the fastest growing software companies on earth right now.
Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool. If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.
In this role you will
Own and drive the product strategy and roadmap for key areas of the Freshpaint platform.
Collaborate cross-functionally with eng, marketing and selling teams to define and build solutions that impact our customers and help achieve our new business, renewal and expansion goals.
Think strategically about the level of investment required (MVP, prototype, multi-phase release) to maximize ROI.
Engage directly and frequently with customers, prospects, partners and go to market teams to understand their needs and define product offerings that deliver performance marketing in a legally blessed way.
Collaborate with your engineering partners to quickly deliver high-quality products that maximize resource investment, technical complexity, and time to market. You focus on delivering immediate value to customers in the shortest time possible.
You are deeply curious about our customers and will own the product discovery process through market research, customer discovery and can communicate those learnings into the why behind our product initiatives.
Clearly communicate roadmaps, priorities, experiments, and decisions internally and externally in a way that both technical and non-technical teams can understand.
Form clear product goals and measure and evaluate the performance of your initiatives.
Requirements - What You’ll Bring
5+ years of product management experience in B2B SaaS. Martech and Adtech experience is not a must, but a plus.
Natural leadership and ability to make things happen.
Great at managing project ambiguity, complexity, and interdependencies in an organized and structured way.
Proven frameworks for defining and analyzing metrics that inform the success of the products you own.
Experience partnering with both technical and non-technical business teams, such as selling teams or revenue ops, on product vision, strategy, and execution.
Strong communication skills and intuition for communication strategy at every level – within teams, within the company, and to customers.
Detail oriented with superior organizational skills – balancing multiple projects, deadlines, and requests should be second nature to you.
You have experience working in agile software development teams and you’re oriented towards shipping product quickly, frequently and iteratively
You are comfortable wearing many hats and have an entrepreneurial spirit - from design, to product narrative, to go to market impact.
Perks & Benefits
We take care of our team—here’s a peek at what you get when you join:
Competitive pay + generous equity (10-year exercise window)
Fully remote (U.S. only) with a $150/month coworking stipend
Half-day Fridays, every Friday
Unlimited PTO—with a required 2-week minimum
Top-tier health, dental & vision (100% covered for you, 80% for dependents)
2 “Treat Yourself” days a year—$100 and a day off, just because
Generous parental leave
Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)
And more—check out our careers page for the full list.
