Job description
Description
About ScholarshipOwl
ScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 11 million Gen Z students to private scholarships — and to the brands that power them. Our mission is to make education financing fun and accessible, while giving brands a new, consent-driven way to reach the next generation.
We help students win more scholarships and help brands win the next generation of customers — all through a personalized, AI-powered platform that matches students to scholarships they can actually win.
The Role
We’re looking for a Senior Product Manager (B2C) who’s ready to take full ownership of our student experience and drive revenue growth through strategic, data-informed product development.
You’ll work closely with a cross-functional team — including engineering, design, data science, QA, and marketing — to define, discover, and deliver initiatives that strengthen product-market fit, deepen engagement, and ultimately help students win more scholarships.
This is a hands-on, full-stack product role with high autonomy. You’ll be expected to:
Collaborate on strategy
Lead continuous product discovery
Scope and ship impactful features
Own performance end-to-end
Your First 6–12 Months
Scope and deliver key strategic initiatives to grow B2C revenue
Improve user engagement, activation, and retention among Gen Z students
Lead continuous discovery to identify initiatives that deepen product-market fit
Leverage AI to enhance scholarship matching, essay generation, and strategy tools
Identify habit-forming opportunities and gamification strategies that drive repeat usage
What You’ll Do
Translate broad strategic goals into clear product outcomes
Conduct product discovery using Teresa Torres’ Continuous Discovery framework
Use Mixpanel (or similar) to analyze user behavior and inform decisions
Collaborate with engineering and design as part of a product trio
Work cross-functionally with marketing, growth, support, and operations teams
Balance short-term delivery with long-term product thinking
Requirements
What You’ll Bring
5+ years of product management experience, ideally in B2C SaaS or EdTech
Experience building AI-powered features and data-rich user experiences
Deep understanding of Gen Z behavior, motivations, and digital expectations
Strong grasp of product discovery and experimentation methodologies
Fluency in Mixpanel, spreadsheets, and self-serve data analysis
Experience designing habit loops or gamified experiences is a major plus
Clear communicator who collaborates with transparency and ownership
Comfortable working in a lean, fast-paced, and resource-conscious environment
How We Work
We’re a remote-first, bootstrapped startup with a bias toward action. We value:
Data-driven decisions with clear outcomes
Open, honest communication and mutual trust
Customer obsession and intuitive UX
Autonomy with accountability — no micromanaging
Iterating fast and learning continuously
Why Join Us?
You’ll help millions of students achieve their dreams without debt — and reshape how brands engage with the next generation. You’ll also:
Own high-impact work from day one
Shape strategy alongside the VP of Product
Work with a mission-driven, humble, and ambitious team
Ready to make education more accessible while helping brands grow through purpose-driven campaigns?
Apply now and help us build the future of scholarships.
