Senior Product Manager, Growth

Job description

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

Every year, millions of families start the school search process. Students wade through a sea of information and decisions to make, and unfortunately access to help hasn’t changed much in decades: it’s not super clear what your options are, and you might not feel confident that a school is right for you, or think you’ll be able to afford it.

Niche is on a mission to make researching and enrolling in schools easy, transparent, and free. Students need support choosing a school and paying for their education, schools want to find students who will thrive on their campus, and families need help supporting their students every step of the way. Niche helps ensure that it’s not just students in-the-know who get enrolled and can afford to attend.

As a Senior Product Manager for Growth, you’ll shape the future of school search at a mission-driven company while shipping product experiences that really make a difference. You will drive top-of-funnel conversion across web and mobile, maximize the value of our offerings to students and families, and deliver an incredible first-time user experience that generates high-intent leads and revenue. You’ll lead your cross-functional team to combine data, research insights, business goals, technical constraints, and customer needs together into a product vision and strategy, priorities and user stories.

We are a growing company in the early stages of an exciting transformation, offering the opportunity to own a lot of scope and lead your surface area to address real problems that affect the earning potential of millions of people. You will play a role in helping us decide how to scale our processes and adopt or build new capabilities such as product analytics tools in order to scale our impact. If you’re looking for a mission-driven organization with a lot of ownership and room to operate, this is the place for you.

What You Will Do

• Lead the end-to-end product development lifecycle for growth initiatives on web and mobile, from problem discovery to successful rollout and iteration
• Develop and execute a high-volume experimentation roadmap focused on improving acquisition and activation for total registrations and registration conversion
• Partner closely with Product Design, Marketing, Data, UX Research and Engineering to identify and validate new growth opportunities
• Work with your cross-functional team leads in Design and Engineering to define and scope solutions, balancing speed, scalability, and value for users
• Analyze product performance metrics, user behavior, and A/B test results to inform strategy and evidence-based decisions
• Define clear success metrics and ensure ongoing measurement and reporting for all initiatives
• Collaborate across the product organization to ensure a unified user journey
• Own the backlog of delivery and discovery work, refining priorities based on new information, insights and learning
• Communicate roadmap updates, insights, and progress to stakeholders and leadership
• Stay on top of growth trends, tools, and strategies to bring fresh, innovative ideas to the team

During the First Month:

• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Meet and get familiar with your cross-functional team, understand the current state of the top-of-funnel user experience
• Understand the company mission and vision, business model, workflows and ways of working across the Product organization
• Shadow product management team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams

Within 3 Months:

• Understand our student web and mobile registration flows across the platforms and how they translate to business value
• Assume the role of Product Owner on your product team, lead team meetings and move work through the product development process
• Analyze key user and business metrics and monitor results of various releases, begin to surface new opportunities with your product team and lifecycle marketing partners

Within 6 Months:

• Own the product backlog, run experiments, introduce new features and drive conversion
• Analyze and report on team metrics across the company; turn analysis into actionable next steps and enhancements
• Deeper understanding of the tech stack and an ability to work and communicate effectively with developers on the team

Within 12 Months:

• Deep knowledge of all aspects of the product surface area you manage and how they deliver on the company strategy, drive impact to company objectives
• Use research insights and data to inform decision making, overall product and business strategy
• Set the long-term vision and strategy for your area; help with expanding Niche product offerings across teams and surface areas

What We Are Looking For

• 5+ years of product management experience across web and mobile, with 2+ years focused on growth, experimentation, or acquisition
• Proven success in driving measurable user and revenue growth through product changes and experiments, including lifecycle marketing touch points
• Strong data analysis and synthesis skills, analytical mindset
• Familiar with SQL and analytics tools like Google Analytics 4 and Snowflake
• Experience designing and interpreting A/B tests and growth experiments
• Scrappy, collaborative, and biased for action, able to move quickly and willing to learn new tools or flex into analyst work in order to unblock the team
• Curious, user-focused, and energized by solving hard problems in creative ways
• Clear and concise communicator, able to rally a team around a shared vision and plan
• Comfortable working in dynamic environments with shifting priorities and ambiguous problem spaces
• Bonus if you have experience with multi-sided marketplaces, products for Gen Z/Alpha, or product experiences that are heavy on content and data

Compensation

Our national target base salary range is $133,000-$165,000, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams.  We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience.  The interview process is outlined here:

• Phone Screen with Talent Acquisition Partner - 30 Minutes

• Video Interview with Hiring Manager - 45 Minutes

• Video Interview with Chief Product Officer - 60 Minutes

• Case Study - Presentation to Hiring Manager, Chief Product Officer, Chief Technology Officer, Director of Software Engineering

Why Niche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.