Senior Product Marketing Manager

Job description

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. We typically keep job postings active for 3–5 weeks, though this may vary depending on applicant volume and other factors.

If you are an Internal Candidate, please apply via our Internal Job Board.

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To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers — helping you know what to expect from your experience here.

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Guild is seeking a Senior Product Marketing Manager to lead the development of core product positioning and messaging for our Grow product. In this highly strategic role, you will shape how Guild is perceived in the market, ensuring that our product narrative resonates with key audiences and distinguishes Guild as the category leader to drive revenue growth. This position is dedicated to defining, evolving, and evangelizing the high-level value proposition and market differentiation of our flagship offering - while also supporting select feature launches as needed.

Responsibilities:

• Market Insight Leadership: Be market and customer obsessed. Drive ongoing market, customer, and competitive research to inform positioning and long-term messaging strategy—translating insights into actionable recommendations for the business
• Own product positioning: Lead the creation, refinement, and articulation of the Grow product’s positioning and messaging, ensuring clarity, consistency, and market relevance. This includes effectively positioning our Grow product and our Grow product within Guild’s suite of other products.
• Shape the Narrative: Develop and maintain the strategic product narrative that communicates Guild’s unique value and competitive differentiation to employers, employees, partners, and the broader market
• Strategic Storytelling: Translate customer pain points and market differentiation into high-impact, narrative-driven assets (e.g., market-facing decks, core product messaging guides, executive talking points) that enable internal and external stakeholders to communicate Guild Grow’s core value proposition
• Cross-Functional Alignment: Partner closely with Product, Marketing, Employer Partnerships, Sales, Executives, and Enablement teams to ensure alignment around core product positioning and consistent delivery of the strategic narrative.
• Product Influence: Influence the product roadmap by gathering and synthesizing customer and market insights to ensure our positioning and narrative align with evolving customer needs and competitive dynamics

Required Proficiencies

• 6+ years in product marketing or related field, with a proven track record in positioning and messaging—preferably in B2B SaaS or HR Tech
• Exceptional storytelling and communication skills, with the ability to distill complex ideas into clear, compelling narratives for diverse audiences, especially HR or L&D buyers
• Demonstrated expertise in competitive analysis, market research, and leveraging insights to shape high-level product strategy
• Expertise in positioning and messaging for a product suite, including effectively nesting multiple products or capabilities under a hero product
• Experience driving alignment and building consensus across executive and cross-functional teams, especially in highly complex organizations with complicated products
• Confidence working directly with executive leadership (Chief Commercial Officer, Chief Marketing Officer, and Chief Executive Officer) to build and refine effective positioning
• Ability to translate details & data to the 30,000-foot view, connecting market trends and customer needs to long-term positioning
• Analytical mindset with experience leveraging data to inform strategy and measure success

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary range of $128,600 - $188,400 and variable compensation (bonus) eligibility along with stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.

Guild is America’s leading talent development company, partnering with the country’s most innovative employers, including Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, PepsiCo, Tyson, and more, to build the talent needed for today and a resilient workforce for tomorrow. Guild helps employers identify, develop, and mobilize internal talent — enabling workers to gain skills for in-demand roles and helping companies stay agile. By connecting employees to real-world learning, coaching, and career support, and providing companies with actionable talent insights, Guild transforms overlooked talent into high-impact contributors and positions companies for long-term, sustainable growth. For more information, visit https://www.guild.com.

Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

• Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Open vacation policy for employees to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth

PRIVACY NOTICE

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I understand and agree to Guild’s use of my information in accordance with Guild’s Privacy Policy and, for applicants that are residents of the State of California, Guild’s Applicant Privacy Notice and California Notice at Collection.