Senior Product Marketing Manager

Job description

We are seeking a highly analytical, strategic, and creative Senior Product Marketing Manager to help drive messaging, positioning, and go-to-market strategy/execution for our flagship products: All-Included Care and Navigation. This Senior PMM will play a crucial role in shaping our client value and upsell narratives, equipping our Sales and Client Success teams with compelling assets to defend and grow our revenue base, expanding our market opportunity, and translating reporting metrics and complex product capabilities into clear, data-driven stories that resonate with existing clients.

This position is ultimately about strategy, effective marketing, communication, and relationship-building. You will work closely with the General Management, Sales, Client Success, Analytics, Solutions Consulting, Consultant Relations, and Clinical teams to achieve your goals.

The ideal candidate for this role has the ability to:

• Inform client retention and upsell strategy – including product positioning, packaging, and pricing – and our product roadmap by executing effective market and competitive research
• Bring our differentiators and value proposition to life by developing upsell product narratives, client reporting narratives, and case studies that combine crisp storytelling, compelling visuals, and persuasive data
• Increase retention and upsell rates by tailoring base positioning and sales assets to specific client audiences for high-priority strategy and upsell opportunities
• Deliver results in complex, cross-functional projects through clear communication, effective prioritization, strategic thinking, and collaboration across teams

Responsibilities: Market Research & Competitive Positioning:

• Monitor the market and conduct comprehensive market research to identify trends and ensure a deep understanding of our buyers
• Conduct thorough competitive intelligence gathering and analysis, including documenting details on feature sets and pricing to develop clear competitive positioning and messaging that differentiates our offerings
• Develop and maintain a deep perspective on our client landscape to gather insights; help shape client growth and retention strategy; and inform product pricing, packaging, and roadmap prioritization

Responsibilities: Sales-focused Messaging, Positioning & Enablers:

• Build, maintain, and expand a suite of foundational client marketing assets — including pitch decks, one-pagers, member stories, and more — to support upsell/renewal conversations
• Partner with Analytics to develop scalable reporting processes and templates that tell compelling, data-driven stories highlighting the value of clients’ existing products and building the case for upsell opportunities
• Partner with Growth Marketing & Corporate Communications to identify and develop case studies that reinforce the impact of our products and services through real-world examples
• Partner with Client Success, Sales, and Solutions Consulting to provide strategic support and tailored assets for high-value, strategic client meetings in support of retention and upsell goals
• Maintain internal Confluence pages related to assigned products and features
• Drive and partner on projects that increase team efficiency, and allow us to operate at increasing scale

Key skills:

• Research & Strategic Insights: This role requires a proven ability to conduct market research and perform competitive analysis to inform positioning and GTM strategy. This requires going beyond just compiling information — the Senior PMM also needs to shape strategic and tactical recommendations based on the research (e.g., based on what we learn about a competitor, how should we update our talking points / positioning to beat them in head-to-heads? What are the implications to help inform our GM team’s thinking on pricing and packaging? What information should we feed to the Product team to help prioritize our roadmap?)
• Storytelling & Asset Creation: This person will need to be able to help shape our product positioning and must be eager to tell the most compelling story that ensures we stand out from the competition and positions us to win, including creating foundational sales collateral and tailoring base messaging and visuals to a particular client audience. This requires 1) strong writing and design skills, 2) a deep understanding of our products/packages and the member/buyer pain points we address, 3) the ability to tell a crisp, client-centric, data-driven story, and 4) experience creating high-quality sales collateral, including presentations, proposals, and other enablement materials with proficiency in either the Google or Microsoft suite of products.
• Quantitative Acumen: The role requires someone who can think through the value story of our products to determine the right client insights to showcase via product upsell narratives, client reporting narratives, and case studies. They must have the ability to interpret complex data, extract key insights, and tell a compelling + persuasive story using statistics. This includes working with the IBEX team to shape analysis and bring the results into our base reporting templates and messaging.
• Project Management & Organization: This person will need to manage a combination of overlapping longer-term and quick turnaround projects, requiring the ability to effectively prioritize and manage individual tasks as well as cross-functional support.
• Relationship Development: This work is highly collaborative, and this person needs to cultivate strong relationships with many internal stakeholders to be able to effectively work cross-functionally to meet the business needs and help our company grow.

Physical/Cognitive Requirements:

• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.

The United States new hire base salary target ranges for this full-time position are:

Zone A: $120,050 - $156,070 + equity + benefits

Zone B: $132,055 - $171,677 + equity + benefits

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health’s commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.

Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone’s unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.

In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following:

Remote-first culture

401(k) savings plan through Fidelity

Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents

Generous Paid Time Off (“PTO”) and Discretionary Time Off (“DTO”)

12 weeks of 100% Paid Parental leave

Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work

24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations

About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.

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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.