Job description
At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.
As a Senior Product Marketing Manager, Enterprise, you’ll be at the forefront of defining and launching Vanta’s next generation of security products for mid-market and enterprise buyers.
You’ll drive the go-to-market strategy for our upmarket segment, crafting differentiated messaging, powering integrated campaigns, and arming our revenue teams with compelling narratives and materials. You’ll partner closely with cross-functional leaders across product, sales, demand gen, and customer success to ensure we win the hearts and minds of sophisticated security buyers—and help define the category of Trust Management along the way.
This is a high-impact, high-visibility role for a customer-obsessed product marketer who thrives on clarity, storytelling, and measurable outcomes.
What you’ll do as a Senior GTM Product Marketing Manager at Vanta:
Support the GTM strategy for Vanta’s Upmarket segment: Define positioning, messaging, campaign strategy, and enablement to win with security leaders at larger, more complex organizations.
Partner cross-functionally with product, sales, demand generation, customer success, and operations to develop cohesive marketing strategies that drive awareness, engagement, and conversion.
Create content that connects: From sales decks to web pages, whitepapers to emails, you’ll lead the creation of compelling materials for every stage of the buyer journey.
Launch and scale campaigns: Lead large-scale GTM campaigns, manage planning and execution in partnership with demand gen, and report performance metrics that inform future strategy.
Champion customer insight: Regularly engage with customers and prospects, analyze qualitative and quantitative data, and distill insights into action—informing GTM tactics and product direction.
Refine pricing and packaging: Collaborate with product, sales, and finance teams to align our packaging with customer needs and market opportunity.
Elevate our competitive edge: Monitor the competitive landscape and equip the field with battlecards, differentiation frameworks, and win/loss insights.
How to be successful in this role:
You’ve been in product marketing for 5+ years with emphasis in SaaS (security experience a plus)
You’ve built and launched a differentiated narrative that resonates with upmarket buyers—and made it stick across the org.
You’ve created content that the sales team actually uses (and loves).
You’ve led a cross-functional campaigns that drove measurable pipeline and influenced product adoption.
You’ve become a go-to resource across product, sales, and marketing for insight on the upmarket segment.
You’re not just supporting launches—you’re influencing what gets built and the GTM strategies to get there.
What you can expect as a Vantan:
Industry-competitive compensation
100% covered medical, dental, and vision benefits with dependents coverage
16 weeks fully-paid parental Leave for all new parents
Health & wellness and remote workplace stipends
Family planning benefits through Carrot Fertility
401(k) matching
Flexible work hours and location
Open PTO policy
11 paid holidays in the US
Offices in SF, NYC, London, Dublin, and Sydney
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.
#LI-remote
At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.
About Vanta
We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world’s leading Trust Management Platform, our vision remains unchanged.
Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that’s real-time and transparent.
