SEO & SEM Specialist

Job description

Company Description

Who We Are

With every job, there’s always the question of “why”. Why join a company? Why be part of their mission? Here, the why is easy. It’s because at some point, we’ve all needed someone there for us.

At the OTIP Group of Companies (OGC), we believe that something special happens when employees feel valued for the work they do, supported as the people they are, and included in the very fabric of the organization: they bring their best to work every day. And that’s why we mean it when we say we put our people at the centre of everything we do. Join us as we grow our way into a future that reimagines what it means to deliver meaningful benefits support and service.

Job Description

What You’ll Do:

Reporting to the Manager, Marketing Planning, you will work directly with the Marketing team on leading and driving the effectiveness of all Individual Insurance Services (IIS) web properties rankings, as well as drive on-site search performance deliver with the ability to prioritize and develop relevant and engaging content to increase organic and paid web traffic.

The core parts of your role will be to:

• Responsible for analyzing the Individual Insurance Services websites SEO and developing an advanced improvement strategy plan with frameworks and timelines.
• Responsible for maximizing the organic traffic to IIS websites by improving SERPs ( Search engine result pages ) including the development and maintenance of keyword list and ad copy
• Responsible for deploying an effective local and long-tail search strategy
• Analyzing, reviewing and implementing changes to all IIS website so they are optimized for all search engines
• Responsible for developing keyword reach content and provide content improvement recommendations with a view of improving traffic.
• Accountable for compiling, presenting and updating SEO & SEM performance reports
• Keep up-to-date on SEO & SEM guidelines to ensure complete compliance
• Create, develop, execute and optimize all paid search strategies
• Track, monitor and ensure all campaigns are delivering or exceeding against KPIs and run analysis to improve overall ROI
• Manage bids and budgets, test and optimize keywords and creative; maintain forecasts and goal metric tracking
• Develop ongoing testing and learning initiatives while compiling new tactics that will continuously achieve actionable results and improve campaign performance
• Identify opportunities for advancement by analyzing competitive environments, traffic patterns and market trends
• Locate anomalies and investigate problems taking ownership through resolution of the issue
• Analyze and translate data from web analytics into an actionable insights and reports
• Aggressively pursue relevant opportunities for link-building
• Proactively pursue and test new tools and approaches in SEO & SEM
• Work with the Marketing team to optimize content across all digital platforms

Qualifications

Let’s Talk About You:

This is the unique blend of skills and experience we would love to see in an ideal candidate:

• Relevant post-secondary education with an emphasis on marketing/digital marketing/web optimization
• 3 to 5 years strong technical experience in both online and offline Search Engine Optimization and Search Engine Marketing with proven success with Google ad accounts
• Experience building, launching, setting up and QA’ing accounts across multiple search engines.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Proficiency in Excel, including extensive work with pivot tables and data manipulation.
• Must be detail oriented, have exceptional organizational skills and multi-tasking capabilities.
• Highly developed analytical and online research skills.
• In-depth experience with website analytics tools (such as Google Analytics, Adobe Analytics, WebTrends and Keyword Planner Tool).
• Google AdWords & Bing Ads certified.
• Experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite) is a nice to have
• Experience with SEO tools such as SEM Rush, Moz, Raven Tools, SpyFu
• Excellent English verbal and written skills.
• Ability to complete tasks and projects independently as well as manage multiple accounts.
• Proven knowledge of HTML, CSS, various programming language and website administration.  Knowledge within Kentico is a nice to have.
• Experience in custom Google Analytics and Web Master Tools troubleshooting

We also consider your potential. If you know you have what it takes to do the job, but your experience doesn’t exactly match the qualifications above, we encourage you to apply and provide us with more details about why you think you would be a great fit.

Additional Information

Some of the Perks We Offer:

We offer best-in-class pension and benefits, total reward programs and comprehensive mental wellness supports to set you up for every success in and outside of work. Here are just some of the reasons you’ll love working here:

• Rewarding salary and bonuses that truly value your dedication
• Industry-leading group benefits with 100% premium coverage (excluding LTD) that start on your first day
• Defined benefit pension plan for a financially confident retirement
• 100% coverage of approved continuing education and licensing fees (including RIBO courses in Ontario)
• Flexible work-from-home and hybrid options
• Unlock your potential with opportunities for advancement

Let’s work together! If you are interested in this opportunity, please apply online.

OTIP and its group of companies strive to create an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request, we will endeavor to remove any barrier to the recruitment and selection processes and provide accommodations for persons with disabilities.

As a business, we protect what matters most to our members. As an employer, we value what matters most in our workplace. Together, this includes fostering a diverse, equitable and inclusive environment for all. We are committed to learning and evolving so we can continue to celebrate what makes us special. You are who you are, and our differences are what make us unique.

We are an equal opportunity employer and encourage applications from all qualified individuals. We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

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