Job description
About Bobbie
Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.
Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.
The Role
Ready to stop the scroll? Bobbie is looking for a creative and highly organized Social Content Creator to bring our brand to life across digital and social platforms. You will report to our Social Media Manager and own content creation for organic and paid social. If you love getting behind the camera, experimenting with different content formats, and staying ahead of what’s trending, this role is for you. You thrive on planning, capturing, and making social-first content—whether that’s whipping out iPhone friendly graphics, shooting and editing a short-form video, or taking a great photo that feels authentic and engaging. More than anything, you intrinsically understand what makes people stop scrolling and how to create content that resonates.
What you will accomplish:
- Make, Make, Make: Collaborate with the Social Media Manager and Growth Lead to ideate and create high-quality, native social content across platforms—think Reels, TikToks, memes, motion graphics, GIFs, and short-form videos that feel organic and shareable.
- Shoot & Edit on the Fly: Comfortable filming, photographing, and editing across a variety of social-friendly formats, including product, lifestyle, and UGC-inspired content.
- Be Trend-Obsessed: Stay ahead of social trends, platform shifts, and viral moments, ensuring Bobbie’s content remains fresh, timely, and internet-savvy.
- Analytical- You optimize based on content that performs and quickly make a plan to get it in front of more people– via paid and cross-channel execution
- Press Publish: Manage daily publishing across all channels, including ensuring captions, key words, and hashtags align with overall content marketing strategy and SEO. Boost content where we’re seeing success.
- Curate the Calendar: Monitor and adapt publishing schedule as needed to respond to cultural moments and real-time opportunities.
- Own Visual Storytelling for Social: Work closely with the Social Media Manager, Creative Strategist and marketing team to shape Bobbie’s social content aesthetic through engaging visuals and compelling content.
- Work Quickly & Iteratively: Adapt and refine content based on performance, trends, and audience feedback—nothing is too precious to tweak or try again.
- Collaborate Across Teams: Work closely with growth, marketing, and brand teams to support ongoing initiatives, launches, and campaigns with best-in-class creative
- Be a Social Creator Studio of One: Operate as a scrappy, agile, and high-output creator who can concept, create, and edit quickly without heavy production lift.
What we would like you to have:
- 3+ years of experience in digital content creation, social-first design, or short-form video production (CPG, eCommerce, or agency experience preferred).
- A portfolio of scroll-stopping social content that showcases strong storytelling, visual creativity, and an intuitive understanding of social platforms.
- Hands-on experience with video shooting and editing (TikTok, Reels, CapCut, Adobe Premiere, or similar tools).
- Basic skills in graphic design as well as motion graphics (Figma, Photoshop, After Effects, or similar tools).
- A natural eye for composition, aesthetics, and lighting when capturing content.
- A deep love bordering on obsession for online culture and an ability to tap into and translate cultural moments into brand content.
- A fast and scrappy approach—comfortable working quickly, experimenting, and iterating in real time.
- A self-starter mentality—someone who can run with an idea and make it happen without heavy oversight.
You’re inspired by our core values:
- Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
- Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
- Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
- Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.
Compensation and Benefits:
Compensation
Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).
Group A (SF/Bay Area, Seattle, NYC): $120,000
Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $107,000
Group C (Everywhere else): $100,000
Benefits
- Competitive stock options
- 401k with employer match
- Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
- US-based remote work model
- Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 paid company holidays, plus an end of year holiday shut down
- 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
- One year subscription to Bobbie or Baby’s Only
- $75 monthly internet stipend
- Co-working space reimbursement
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
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