Job description
ABOUT ALU
At the African Leadership University (ALU), we’re more than just an institution—we’re a catalyst for transformation. Our mission is to develop a new generation of ethical and entrepreneurial leaders who will shape Africa’s future. Through our innovative curriculum, focus on experiential learning, and vibrant pan-African community, we empower students to become changemakers, problem-solvers, and innovators. At ALU, we’re not just teaching; we’re nurturing the leaders who will drive Africa’s progress and prosperity in the 21st century
We are dedicated to fostering an open yet secure environment, balancing the safety of students, staff, and visitors with respect for individual rights, and safeguarding responsibilities.
HOW WE WORK
The ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely new.
The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguarding.
ABOUT THE ROLE
Do you love social media and digital technology, creating engaging content and experiences? Do you want your content to make a massive, global impact by helping catalyze the next generation of African leaders?
ALU is looking for a purpose-driven social media marketing enthusiast to amplify our message and acquire, engage, and convert leads into students and the future change-makers tackling Africa’s biggest challenges and seizing its biggest opportunities.
RESPONSIBILITIES
SOCIAL MEDIA MANAGEMENT
- Own and maintain a tactical social media plan and calendar for all social media platforms, including writing, curating, and scheduling all posts from social accounts.
- Develop, manage, execute successful social media campaigns, liaise with marketing managers and product managers across the company ensuring social media coverage of new product launches, campaigns, new content, etc.
- Work closely with cross-functional teams across the organization to establish internal processes that support promotion of our content and brand strategy.
- Manage brand’s social presence day-to-day, monitoring consumer posts and leading teams in responding to and managing issues appropriately.
- Manage community engagement by responding to comments, messages, and reactions in order to keep a sense of community and affinity.
- Measure and report on the performance of all social marketing campaigns
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
CONTENT PRODUCTION
- Production and delivery of high quality Social content from the brand’s marketing efforts across markets
- Identify and engage appropriate influencers and collaborate with them to increase brand awareness and affinity.
- Onboard and lead a team of student interns to produce real time, on the ground content in our key markets.
- Such other duties in respect of the Company as may be reasonably assigned by your team manager, including support in special projects that emerge and may be unrelated to social media but require the marketing team and project management.
Ensure the safety and well-being of all young persons and vulnerable adults with whom we deal, by adhering to ALU’s comprehensive safeguarding policy, maintaining a zero-tolerance approach to any violations of safeguarding standards.
REQUIREMENTS
- Strong understanding of social media platforms and all related tools and technology.
- Strong organizing and project management skills and experience in planning and executing large scale social media campaigns.
- Able to create compelling messages that convey the stories through digital platforms including micro, short, and long-form copy.
- Passionate about the creation of content with an understanding of how tone of voice and storytelling generate engagement.
- Work well under pressure and is capable of remaining focused despite rapidly changing priorities and competing deadlines.
- Able to analyse project requirements and provide accurate turnaround timelines, manages time well and thrives with autonomy.
- Demonstrated portfolio of work.
- Advertising agency and development communications experience is highly preferred.
