Social Media Associate

Job description

ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of ‘coding bootcamps’ in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as  the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK’s Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom’s National Health Service (NHS).

We’re backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

As a Social Media Associate at HyperionDev, you will lead our social media initiatives, enhancing engagement and expanding our brand presence across key platforms to support the company’s growth and educational objectives. This role combines strategic planning, content creation, and community engagement to effectively shape HyperionDev’s public narrative and strengthen our position in the competitive tech education market. Your contributions will be crucial in driving our brand perception and fostering meaningful interactions with our audience.

RESPONSIBILITIES

• Content Creation and Management:

  • Develop, curate, and manage all published content (images, video, written) across various social media platforms.
  • Maintain a consistent voice and brand tone adapted to each specific social media channel.

• Social Media Strategy:

  • Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic across Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.
  • Collaborate with marketing, sales, and product development teams to align social media campaigns with business goals.

• Engagement and Community Management:

  • Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
  • Engage in social media presence creation on new and emerging social media platforms.

• Analytics and Reporting:

  • Measure the success of every social media campaign, analyze the effectiveness of campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
  • Report insights gained from social media monitoring to the Marketing team and company management, informing them of shifts in the social landscape.

• Advertising:

  • Design, create, and manage promotions and social ad campaigns, being sure to integrate with the company’s overall marketing campaign plan and channels.
  • Manage efforts in building online reviews and reputation, and monitor online reviews and respond to each review timely and with respect.

• Compliance and Brand Integrity:

  • Ensure that all social media posts, replies, and actions are compliant with the social media platform’s guidelines and policies.
  • Uphold the company’s brand integrity across all social media interactions.

• Collaboration and Coordination:

  • Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
  • Coordinate with the marketing team to ensure consistency in messaging across various marketing initiatives.

REQUIREMENTS

Minimum

• Bachelor’s degree in marketing, communications, or a related field.
• Demonstrated success in social media marketing, with 3-5 years of experience in a similar role.
• Proficient in social media analytics tools and platforms, such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics.
• Strong understanding of social media algorithms, trends, and best practices.
• Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and influence stakeholders.
• Proven track record in designing and executing successful paid advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter, including budget management and conversion tracking.

Preferred

• A Post Grad degree in Digital Marketing, Communications, Media Studies, or a closely related field can provide a deeper understanding of advanced marketing theories and applications.
• Certifications from reputable organisations in social media strategy and digital marketing, such as the Google Analytics Certification, Hootsuite Social Marketing Certification, or Facebook Blueprint Certification, demonstrating advanced knowledge and a commitment to professional development.
• Skills in graphic design, video editing, and content management systems. Proficiency in tools like Adobe Creative Suite (Photoshop, Premiere Pro), Canva, or similar software would be advantageous for creating engaging multimedia content.

BENEFITS

Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus

Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You’ll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you’re allowed to brag about it.

OUR VALUES

We’re a people-forward company with a purpose that underlines everything we do. We’re obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.