Job description
Location: Remote (with potential for in-office opportunities in Culver City)
Employment Type: Full-Time, 6-Month Contract (with the possibility of extension)
About Tapas Entertainment:
Tapas Entertainment, Inc. is a leading digital publisher and entertainment platform for webcomics, web novels, and original IP development. We are passionate about storytelling and bringing engaging content to global audiences.
We are seeking a talented and motivated Social Media & Publicity Associate to join our team. This role will support the growth and engagement of our social media platforms while driving publicity efforts for Tapas Originals and K-Comics. If you’re a pop culture enthusiast with a deep passion for webcomics and a keen understanding of social media and digital marketing, we’d love to hear from you!
Responsibilities:
Social Media Management & Strategy:
Content Scheduling & Posting: Oversee the daily management of Tapas’ social media platforms (Instagram, TikTok, X, Facebook, YouTube), ensuring timely publishing of content and cohesive scheduling across channels.
Engagement & Community Building: Actively monitor and respond to comments, DMs, and community interactions, fostering a positive, responsive, and engaging online presence.
Performance Tracking & Reporting: Track and analyze social performance metrics, providing weekly reports on trends, wins, and opportunities for growth across all platforms.
Team Coordination: Collaborate with Kakao Entertainment (KKE) and Tapas Entertainment, Inc. (TEI) teams to align on content strategies, ensuring a unified approach to social media activities.
Content Creation & Brand Storytelling:
Visual & Copywriting Creation: Design and produce original content including graphics, memes, carousels, and short-form videos (Reels, TikToks, YouTube Shorts) while crafting compelling copy to enhance engagement and storytelling.
Trend-Informed Ideation: Lead the ideation and execution of content that taps into current internet culture, trends, and fandom conversations, ensuring it resonates with the audience and attracts new readers to Tapas stories.
Artist & Author Features: Conduct and optimize interviews with artists and authors, both on-camera and via email, creating engaging content for social media to showcase Tapas’ talent and titles.
Qualifications:
- Bachelor’s degree in Communications, Marketing, English, or a related field
- 3-5 years of experience in social media marketing or a related field, with a strong portfolio or track record of growing digital audiences and engagement
- Deep passion for webcomics, anime, manhwa, and the surrounding fandom culture, including an appreciation for immersive fantasy worlds and serialized storytelling. Candidate should also have a clear understanding of our core audience—primarily female readers with a strong interest in romance fantasy, and BL (Boys’ Love) genres
- Strong understanding of social media strategy, digital engagement, and audience growth
- Excellent copywriting and visual storytelling skills tailored for digital platforms
- Proficient in social media scheduling tools such as Sprout Social
- Familiar with project management tools like Asana and collaborative workspaces such as Slack or Google Suite
- Skilled in short-form video editing using CapCut, Adobe Premiere, or other mobile-first editing apps optimized for TikTok, Reels, and YouTube Shorts
- Comfortable working with design tools like Canva, Photoshop, or similar
- Bilingual in Korean is a plus, but not required
- Strong organizational and communication skills with the ability to manage multiple priorities in a fast-paced environment
