Summary
Uptalent.io is seeking an experienced and creative Social Media Manager to elevate their online presence, increase brand awareness, and drive engagement across all social media platforms. The successful candidate will be responsible for developing and implementing a comprehensive social media strategy, creating engaging content, managing social media accounts, monitoring performance metrics, collaborating with the design and marketing teams, and more.
Requirements
- Proven work experience as a Social Media Manager or similar role in a B2B environment
- Strong portfolio showcasing your creativity and design skills in graphic design and video production
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and Canva
- Excellent knowledge of social media platforms, trends, and best practices
- Experience with social media advertising and analytics tools
- Strong writing and communication skills
- Creative thinking and problem-solving abilities
- Ability to multitask and prioritize in a fast-paced environment
Responsibilities
- Develop and Implement Social Media Strategy
- Create and execute a comprehensive social media strategy aligned with the company’s objectives
- Plan and schedule engaging content across all social media platforms
- Design and produce high-quality graphics, videos, and other visual content for social media posts and ads
- Write compelling copy for social media posts, ensuring consistency with the brand voice
- Manage and oversee social media content calendar
- Monitor social media channels for customer inquiries and comments, providing timely responses
- Foster and grow an active online community, encouraging engagement and interaction
- Plan and execute paid social media advertising campaigns to drive brand awareness, engagement, and conversions
- Monitor ad performance, optimize campaigns, and report on ROI
- Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, and platform-specific insights
- Provide regular reports on social media performance and suggest data-driven improvements
- Work closely with the marketing and design teams to ensure brand consistency across all platforms
- Manage and mentor junior social media staff or interns as needed
- Collaborate with external agencies or freelancers for specialized projects when necessary
Preferred Qualifications
Bachelor's degree in Marketing, Graphic Design, Communications, or a related field is preferred
Benefits
- Opportunity to shape and grow a marketing function from the ground up
- Work alongside a passionate team with a shared ambition for success
- Contribute to a dynamic and innovative remote talent platform poised for significant growth
- Work for an exciting company and be responsible for creating the Marketing department
- Flexible schedules and holidays
- Work from anywhere
- Monthly compensation in USD
