Job description
Freebird is a fast-growing DTC brand disrupting the personal care space by reimagining how people shave. With a strong performance marketing engine and a loyal customer base, we’re now investing in the next major growth lever: a full-scale creator, affiliate, and community-led content program.
We’re hiring a proven operator to build and lead Freebird’s first-ever creator and affiliate growth program — modeled after the creator flywheel strategies used by brands like Comfrt, Gymshark, and Glossier.
You’ll be responsible for recruiting, training, and scaling a high-performing network of creators and affiliates who generate authentic video content, drive sales, reduce CAC, and fuel our paid media with high-performing UGC.
This is not a traditional influencer marketing role — this is a performance-driven growth engine built on systems, content velocity, and creator relationships.
What You’ll Be Responsible For
1. Creator Recruitment & Seeding
- Design the sourcing and seeding strategy to onboard hundreds/thousands of high-potential creators
- Leverage tools like TikTok Creator Marketplace, Automated Outreach softwares, and affiliate links
- Build a scalable outreach and referral process
2. Onboarding & Enablement
- Create a best-in-class creator onboarding system
- Host weekly calls, provide templates, and train creators on how to drive performance
- Build a clear playbook for content quality, hooks, and call-to-actions
3. Content Flywheel & Spark Ads
- Work with creators to produce a steady stream of organic UGC
- Identify top-performing videos to Spark and scale through paid
- Partner with the paid team to build a feedback loop between creator content and media spend
4. Affiliate Growth
- Own our TikTok Shop and affiliate commission infrastructure
- Manage payouts, performance tiers, and creator incentives
- Build a long-term flywheel of revenue-driving creators
5. Systems & Reporting
- Set up dashboards to track creator activity, content volume, attributed revenue, and Spark performance
- Report on key KPIs: content volume, CAC impact, creator ROI, and retention
Vision & Goals
This role is about building a new engine inside Freebird. Over time, we envision:
A network of 500+ creators posting regularly
A system that produces hundreds (eventually 1,000+) of videos per month
Spark Ads powered by high-performing UGC that lowers CAC and boosts ROAS
An organic content layer that drives brand, trust, and community
5+ years of experience leading influencer, affiliate, or creator programs at scale — ideally at a high-growth DTC brand or performance-focused agency
Proven ability to recruit, activate, and retain hundreds of creators or affiliates with measurable revenue impact
Deep understanding of TikTok, UGC content strategy, and how to scale Spark Ads using high-performing creator content
Hands-on experience with affiliate platforms, TikTok Shop, or creator marketplaces (e.g., Yuka.ai, Creator Marketplace, Refersion, Impact)
Strong working knowledge of performance KPIs — CAC, ROAS, GMV, post rate, video view-through, etc.
Comfortable building systems from scratch using Notion, Airtable, or CRM-style creator tracking tools
Highly cross-functional: able to partner closely with paid media, growth, creative, and eCommerce teams
Clear written and verbal communicator — especially when managing external creators or training them
Bias for speed, iteration, and high output — this is a builder role, not a coordinator role
Why Freebird?
- High-impact role: Build and own one of our most important new growth channels from the ground up.
- Fast-growing brand: Join a category leader trusted by over one million customers — and growing fast.
- Autonomy & ownership: Lead strategy, build systems, and move fast without red tape.
- Direct access: Work alongside senior leadership with the budget, buy-in, and freedom to execute.
- Big upside: Get rewarded for driving measurable results — with performance incentives and long-term growth opportunities.
Benefits
- Remote flexibility: Work from anywhere you perform best
- Premium medical coverage: Comprehensive health benefits to support you and your family
- Competitive pay & bonuses: Strong base salary plus performance-based bonuses
- 401(k) with match: Invest in your future with company-supported retirement savings
- Unlimited PTO: Take the time you need to stay sharp and energized
- Career growth: Opportunity to scale this channel — and your role — into senior leadership
