Job description
About the Job:
LaunchDarkly is looking for an experienced VP, Demand Generation to create and execute a scalable marketing strategy across the customer lifecycle to achieve aggressive product-led growth and sales pipeline targets. The successful candidate is an experienced marketing leader with a proven track record of building high performance teams to deliver sustainable results. He or she thrives in a fast-paced environment and has a reputation for creating alignment with sales; delivering value for internal and external partners; and inspiring a culture of transparency, collaboration and shared success.
The ideal candidate has a passion for forecasting and delivering predictable and scalable sales pipeline throughout the entire buyer’s journey. He or she is accountable for KPIs and quotas that align directly to revenue goals. She or he has proven success collaborating with cross-functional marketing teams as well as working with related product, sales and finance teams to envision, pilot, execute, and measure closed-loop marketing programs that create a sense of urgency for the buyer and deliver significant revenue growth for the company.
Responsibilities:
Lead the Demand Generation team at LaunchDarkly, while collaborating closely with website, field and event marketing, and content teams
Develop and execute a comprehensive Product Led Growth strategy to drive improved experience for developers and leading to increased pipeline for Sales
Forecast and manage marketing budget, selecting and managing vendors, prioritizing and running multiple initiatives simultaneously and partnering with cross-functional teams and stakeholders to deliver full-funnel campaigns and nurture programs that deliver measurable results
Define and execute an omni-channel marketing plan, marketing technology stack, segmentation, modeling, managing marketing budget, goals and KPIs to achieve new customer growth targets
Partner with sales, product and FP&A executives to define, evolve and communicate marketing plans and performance to goal as market dynamics evolve to ensure alignment of goals, objectives and strategies with direct and indirect revenue plans
Drive teams to innovate, pilot, challenge, measure and track performance of marketing activities, programs and mix to effectively achieve key pipeline metrics
Regularly monitor, analyze, report and present on campaign and KPI performance, regional success, deliverables and programs among teams and to the executive team
Qualifications:
Multi-year Demand Generation leadership experience (10+ years)
Experience with marketing automation (Marketo) and sales automation/CRM (Salesforce) reporting and campaign features and marketing intelligence tools
Experience in SaaS and/or developer tooling
Prior success leading teams through global market expansion and periods of high growth and rapid change
Experience in a successful startup or emerging growth technology company that markets to developers is an asset
Organized with strong time management, and project management skills
Results focused with strong prioritization skills and “win as a team” mentality
Customer focused, collaborative, self-aware leader who contributes to and thrives in a culture of trust, transparency, initiative, respect, enthusiasm, fun, accountability and the ownership principle that the company’s success is my success
Pay:
Target pay ranges based on Geographic Zones* for Level E1:
- Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $262,000 - $361,000**
- Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $236,400 - $325,000**
- Zone 3: All other US locations - $223,000 - $307,000**
- (Inclusive of 20% Bonus Target)
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.
*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
About LaunchDarkly:
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare “big-bang” technology migrations.
The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
- Improving the velocity and stability of software releases, without the fear of end customer outages
- Delivering targeted experiences by easily personalizing features to customer cohorts
- Maximizing the business impact of every feature through the ability to experiment and optimize
- Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
- Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
At LaunchDarkly, we believe in the power of teams. We’re building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected].
Do you need a disability accommodation?
Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.
