Job description
Level Access is the category leader in digital accessibility, helping organizations ensure their digital experiences are inclusive and aligned with global standards. With $100M+ ARR and a rapidly growing global footprint, we are scaling fast to meet demand across private and public sectors!
We are looking for a strategic, data-driven Vice President of Demand Generation to build and scale a high-impact demand engine that fuels growth across the entire customer lifecycle!
Reporting to the Chief Marketing Officer, you’ll lead a cross-functional team responsible for generating high-quality pipeline, accelerating sales velocity, growing customer value, and driving dedication and advocacy. This includes ownership of demand programs, paid media, account-based marketing, partner and field marketing, and lifecycle campaigns—across both product-led (PLG) and sales-led (SLG) motions.
You’ll collaborate closely with Sales, SDR, Customer Success, Product Marketing, and Marketing and Sales Ops to ensure campaign strategy, targeting, and execution align with business goals. You’ll also operationalize tools like 6sense and AI to improve segmentation, personalization, and funnel conversion, and champion a culture of measurable impact.
Ideal for a senior B2B SaaS marketing leader skilled in customer journey, from acquiring to encouraging expansion.
Key Responsibilities
- Lead global demand generation strategy and execution across PLG and SLG motions, ensuring alignment with pipeline and revenue goals.
- Drive the development of full-funnel, multi-channel campaigns that support awareness, engagement, conversion, and expansion.
- Ensure the creation and execution of integrated ABX programs in partnership with field marketing and regional sales teams.
- Guide outbound campaign strategy in collaboration with Sales and the Global Campaigns team to support SDR and AE outreach.
- Be responsible for paid media and email programs to optimize targeting, conversion rates, and overall return on investment.
- Ensure lifecycle marketing programs are in place to support onboarding, product adoption, expansion, and customer retention.
- Operationalize tools like 6sense, AI, and intent data to enable smarter segmentation, personalization, and prioritization.
- Analyze funnel performance and conversion metrics to drive continuous improvement and uncover growth opportunities.
- Collaborate with Marketing and Sales Ops to maintain accurate attribution, reporting, forecasting, and pipeline analysis.
- Build and amplify demand through strategic partner marketing programs in collaboration with alliances and channel teams.
- Be responsible for the demand generation budget and forecast program impact with a strong focus on efficiency and return.
- Hire, lead, and mentor a high-performing team across campaign strategy, digital, field, partner, and ABX functions.
- Cultivate strong alignment with Sales, Customer Success, Product Marketing, and GTM leadership across regions.
Functional Scope
Demand Programs & Campaigns: Global campaign strategy for new business and customer growth.
Paid Media & Email Marketing: Performance-focused digital advertising, email nurture, and retargeting.
ABX & Field Marketing: Targeted account programs aligned to sales plays and regional GTM strategy.
Partner Marketing: Co-marketing programs with strategic alliances and channel partners.
Global Campaigns Team: Outbound sales campaigns, lifecycle campaigns, and brand amplification .
What Success Looks Like in the First 12 Months
- A predictable demand generation engine with clear critical metrics, workflows, and reporting.
- Integrated ABX programs launched across key regions with measurable sales impact.
- A rolling 6-month campaign engine
- Pipeline contribution grows from both new logo and expansion campaigns.
- AI and intent data embedded across campaign strategy and execution.
- Lifecycle marketing drives measurable improvements in LTV and retention.
- Awareness and shared ownership of the funnel.
- Strong Partner Marketing Program.
- A high-performing, collaborative team with clear accountability and shared goals.
Experience & Qualifications
- 15+ years in B2B demand generation with 8+ in a senior leadership role, ideally in SaaS or high-growth tech.
- Proven track record to deliver measurable pipeline and revenue through full-funnel marketing strategies.
- Deep understanding of customer journeys and experience optimizing conversion across each stage.
- Hands-on experience with paid media, email, ABX, lifecycle marketing, and outbound campaign design.
- Strong command of funnel metrics, attribution, lead scoring, and performance optimization.
- Proficiency with platforms such as 6sense, Salesforce, Marketo (or equivalents).
- Skilled at building alignment with Sales, SDR, Product Marketing, and CS.
- Experience leading global or distributed teams and managing external agencies or partners.
- Strong communicator with executive presence and the ability to influence cross-functional strategy.
Application Process
This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience.
Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2025, Level Access. All rights reserved.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation
