Job description
Freebird is a high-growth, 9-figure DTC brand on a mission to redefine shaving for millions. We’ve served over 1 million customers with our award-winning electric shaving kits—and we’re just getting started.
We’re building a fast, confident, experiment-driven team—and we’re looking for a site experience, CRO, and UX powerhouse who can deliver breakthrough performance gains and scale our best-in-class DTC experience across international markets.
The Role
This is a high-impact, senior leadership role purely focused on building and optimizing the highest-performing DTC shopping experiences in the category—and making them work globally. You will not own the full eCommerce P&L—your mission is singular: turn more of our traffic into high-value, loyal customers worldwide by relentlessly improving conversion rate (CVR), average order value (AOV), and revenue per visitor (RPV).
We want a website monster who can:
- Ruthlessly optimize core funnels with constant iteration.
- Take big swings on new landing page designs, offer strategies, and conversion frameworks.
- Deliver premium-feeling, high-converting experiences tailored for each market we enter.
- Build the technical and UX foundation to scale internationally without sacrificing performance.
What You’ll Own
Digital Product Strategy & Roadmap
- Own the digital product vision and site performance roadmap, tied directly to revenue and contribution margin goals.
- Lead a high-velocity testing program that mixes rapid optimization of existing funnels with bold experiments in new designs, flows, and offers.
- Architect and scale a global-ready DTC experience, accounting for market-specific pricing, currencies, compliance, and shipping.
Conversion Rate Optimization & Experimentation
- Run continuous testing across multiple funnels, delivering both incremental wins and breakthrough lifts.
- Translate analytics, heatmaps, and VOC insights into hypotheses, test briefs, and rapid iterations.
- Partner with paid, retention, and creative teams to ensure site experiences amplify acquisition efforts in every market.
UX/UI Excellence & Offer Framing
- Lead designers to create visually premium, conversion-focused interfaces.
- Integrate strategic copy, offer positioning, and persuasion into every page—from landers to checkout.
- Maintain a consistent, high-trust visual language while adapting to cultural nuances in global markets.
International Scale & Technical Infrastructure
Own the Shopify Plus & Shopify Markets setup, ensuring fast, compliant, and localized experiences.
Oversee currency, language, tax, and regulatory adaptations while keeping the experience frictionless.
Manage app integrations, personalization tools, and subscription logic that work across regions.
Ensure our global infrastructure can handle high-volume traffic without performance loss.
7–10+ years in DTC eCommerce site optimization, with proven lifts in CVR, AOV, and RPV.
Experience leading CRO, UX/UI, and digital product teams in-house at high-growth consumer brands.
Deep Shopify Plus expertise, with hands-on experience using Shopify Markets to scale internationally.
Proven success launching localized, high-performing sites in multiple countries.
Expert in funnel strategy, offer testing, and landing page optimization.
Strong grasp of persuasive design, customer psychology, and performance copy principles.
High-velocity, data-led testing mindset—capable of moving from insight to live test in days, not weeks.
Fully Remote Flexibility: Work from wherever you thrive best
Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
401(k) with Company Match: Helping you plan and save for the long-term
Unlimited PTO: Take the time you need to recharge and show up at your best
Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position
Why Join Freebird?
- Be part of a profitable, high-growth DTC brand with real momentum and ambition
- Own a critical business function and team with autonomy, support, and resources
- Work on a product that solves real problems, delights customers, and scales globally
- Join a smart, motivated team obsessed with innovation, experimentation, and impact
