About AdTheorent
We help marketers run ad campaigns using machine learning and privacy-focused technology. Our Platform A\T uses machine learning for predictive targeting, geo-intelligence, and audience extension. We also offer in-house creative capabilities through Studio A\T.
Our AI-powered platform connects brands, publishers, and consumers. It helps us manage campaigns across different media and platforms. With it, we can predict and model campaign outcomes in real-time, maximize reach using both ID-based and ID-less audience solutions, and run campaigns across all channels and devices. The platform scores over 87 billion impressions daily and relies on more than 18,000 custom machine learning models.
We customize audiences by combining real-world attributes and behaviors. It also lets us onboard first-party data, matching it with 125 million households and 1.8 billion devices through over 50 data partners. We buy programmatically, through private marketplaces, or upfront via a premium inventory marketplace. We connect with over 150 direct publishers and guarantee 100% MFA-free inventory.
Our omnichannel platform focuses on privacy, performance, flexibility, and scale. It integrates technologies for audience connection, activation, measurement, and publisher engagement. We operate in advertising services, using non-sensitive data and focusing on the predictive value of machine learning models.
Founded in 2012, we employ 201 to 500 people. Our headquarters are in New York, with fourteen other offices in the U.S. and Canada.
Frequently Asked Questions
AdTheorent provides an AI-powered predictive advertising platform that orchestrates campaign outcomes across various media and platforms. Its services include predictive modeling to assess campaign impact, audience assembly using both ID-based and ID-less solutions, and the orchestration of media and messaging across channels and devices. The company’s Platform A\T provides predictive targeting, geo-intelligence, audience extension, and in-house creative capabilities through Studio A\T.
AdTheorent’s platform uses advanced machine learning technology and predictive AI to deliver advertising campaigns. Its custom ML models optimize impressions across channels, assigning predictive scores to over 87 billion impressions daily. The platform enables real-time prediction and modeling of campaign outcomes and dynamically adapts strategies for performance maximization.
AdTheorent’s platform operates using non-sensitive data, focusing on the predictive value of machine learning models. It emphasizes privacy-forward solutions in its advertising campaigns. The company’s platform allows for customizing audiences using real-world attributes and behaviors, including the onboarding of first-party data and matching it with households, all while maintaining a privacy-safe manner.
AdTheorent is headquartered in New York City and maintains fourteen additional offices located across the United States and Canada.
AdTheorent was founded in 2012.
AdTheorent is active in the Digital Marketing, Mobile Media, Big Data, Mobile Advertising, Machine Learning, Artificial Intelligence, Cross-device Targeting, Predictive Targeting, Relationship Graph, Geo-intelligence, Privacy-forward, and Peformance-first markets.
AdTheorent has 201-500 employees.
AdTheorent hires globally with a remote-first approach, allowing employees to work from anywhere.
AdTheorent is not actively hiring at the moment. Check back later for new opportunities.
Yes, AdTheorent is a remote-first company.
AdTheorent's website is www.adtheorent.com .
You can find AdTheorent on X (Twitter) and LinkedIn .
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