Job Description
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
About the Role
We’re looking for a Customer Marketing Manager who is equal parts relationship builder and system architect. You love talking to customers, hearing their stories, and turning those stories into content and experiences that move deals and build brand. You’re also the kind of person who builds the engine, not just runs it.
In this role, you’ll own Apollo’s customer advocacy program end to end. That means case studies, testimonials, a growing community of engaged advocates, and the infrastructure to make all of it work at scale. You’ll partner closely with Sales to make sure reps have exactly the right customer proof at exactly the right moment. And you’ll go beyond the basics to help Apollo build something rare in B2B: a real, engaged customer community, especially upmarket.
This is a senior IC role. You’ll inherit some early-stage work and turn it into a real program.
Why this role?
- Real business impact. The right customer story at the right moment can close a deal. You’ll see it happen.
- Build something from scratch. There’s no playbook to follow here. You’ll write it.
- Work with customers who love the product. Apollo users are passionate. This is a good problem to have.
What you’ll do:
- Own case study production from interview to publish, and make sure reps actually use the content. If it lives in a folder nobody opens, it doesn’t count.
- Build and manage a testimonial library that’s always fresh, always accessible, and growing. You’ll know what’s in it better than anyone.
- Run a customer advocate community — a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities at ApolloNEXT, and more.
- Own public advocacy at scale. You’ll build and run a program that gets advocates singing Apollo’s praises where it matters — LinkedIn, G2, community forums, and beyond. Whether organic or incentivized, you’ll know how to activate customers to speak up and make it worth their while.
- Help Sales close. When a rep needs a reference, you’re the person who finds the right match fast. You know the advocates, the use cases, and the industries.
- Build AI-powered systems for each of these programs. Tracking, matching, outreach, production — if it can be automated or accelerated with AI, you’ll figure out how.
- Build the strategy to scale this program. You’ll assess what exists, build on top of it, and bring customer stories to the forefront of Apollo’s brand. We want customers shouting from the rooftops. You’ll make that happen.
- Experiment with community programming. Dinners for VP+ buyers, a podcast series with power users, online communities for GTM leaders, AMAs with Apollo’s best customers. You’ll have room to test what works and double down on what does.
What you bring:
- 5+ years in customer marketing, community, or advocacy at a B2B SaaS company. You’ve run a reference program, built case studies, and managed a community — not just contributed to one.
- Relationship builder. Customers trust you. You know how to nurture advocates without burning them out.
- Sales instincts. You understand how reference selling works and you know what reps need, not just what’s nice to have.
- Content sense. You can spot a great story, guide an interview, and know when a case study is actually good.
- Operator mindset. You build systems, not one-off projects. You think in workflows and you document what you build.
- AI fluency. You’re actively using AI to move faster and build smarter. Claude, Notion AI, and similar tools are already part of how you work.
- Upmarket instincts. You understand what enterprise and mid-market buyers respond to and you know that a happy SMB reference doesn’t close a $200K deal.
Bonus points if:
- You’ve built or scaled an executive customer community (dinners, councils, roundtables)
- You’ve produced a podcast or video series featuring customers
- You’ve worked at a company where customer advocacy was genuinely a revenue lever, not a PR function
Why Apollo
Apollo is the go-to-market platform for modern sales teams. Our customers are some of the sharpest operators in the industry and they have strong opinions about what works. In this role, you’ll build real relationships with them, tell their stories, and help Apollo earn the kind of trust that turns customers into champions.
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Tier 1 Pay Range (San Francisco, New York City, Seattle)
$188,400—$235,400 USD
Tier 2 Pay Range (All other US Locations)
$163,800—$204,700 USD
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Pay Transparency Range
$142,400—$204,700 USD
We are AI Native
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you’re energized by finding smarter, faster ways to get things done using AI and automation, you’ll thrive here.
Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
