Job Description
D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.
Job Summary:
The Senior GTM Strategy Manager (Product & Customer Marketing) is responsible for defining and operationalizing go-to-market strategy across product launches, feature releases, and customer growth initiatives at D2L.
As a senior individual contributor, this role sits at the intersection of Product Marketing and Customer Marketing and owns the frameworks, planning processes, and cross-functional alignment required to bring products to market effectively and drive adoption, expansion and pipeline across D2L’s customer base.
This role partners closely with Product, Customer Success, Sales, and Marketing to ensure product innovation is translated into clear messaging, coordinated campaigns, and measurable business impact. The ideal candidate brings a strong mix of strategic thinking, operational rigor, and the ability to influence across teams.
HOW YOU’LL MAKE AN IMPACT:
GTM Strategy & Planning
- Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
- Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
- Establish planning cadences (e.g., launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing.
Product Release Alignment & Readiness
- Build and manage processes that connect product development cycles with marketing readiness.
- Ensure Product Marketing is equipped to deliver timely, accurate messaging, positioning, and customer-facing assets.
- Act as the primary bridge between Product, Product Marketing, and Customer Marketing to ensure alignment and execution readiness.
Customer Growth & Expansion Strategy
- Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion and advocacy.
- Identify opportunities to better leverage product releases across the customer lifecycle.
- Ensure consistent articulation of product value across customer touchpoints and campaigns.
Integrated Campaign Orchestration (Oversight)
- Provide strategic direction and oversight for large, cross-functional marketing campaigns tied to product and customer growth initiatives.
- Ensure campaigns are aligned to GTM strategy, properly scoped, and delivered on time.
- Identify risks, gaps, and dependencies across teams and proactively drive resolution.
Performance Measurement & Executive Reporting
- Define KPIs and success metrics for GTM initiatives and customer marketing programs.
- Partner with Marketing Ops to build dashboards and reporting frameworks.
- Deliver clear, actionable insights and updates to senior leadership (SLT) on performance and impact.
Process, Planning & Operational Excellence
- Design and implement scalable GTM frameworks (e.g., launch tiers, campaign planning, intake processes).
- Improve visibility, accountability, and coordination across Product Marketing and Customer Marketing.
- Establish best practices that enable teams to execute more efficiently and effectively.
Cross-Functional Leadership & Change Management
- Act as the central point of coordination across Product Marketing, Customer Marketing, Product, Sales, and RevOps.
- Align stakeholders on priorities, clarify roles and responsibilities, and resolve overlaps between teams.
- Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully.
WHAT YOU’LL BRING TO THE ROLE:
Competencies:
- Strategic Thinking & Ownership – Ability to define GTM strategy, build scalable frameworks, and own outcomes across complex initiatives.
- GTM & Product Acumen – Strong understanding of product launches, SaaS business models, and how to translate product innovation into market impact.
- Cross-Functional Influence – Proven ability to align and influence stakeholders without direct authority across Product, Marketing, and Revenue teams.
- Program & Operational Excellence – Strong ability to manage complex initiatives, build processes, and drive execution at scale.
- Data-Driven Decision Making – Ability to define metrics, interpret performance data, and translate insights into action.
- Communication & Executive Presence – Clear, concise communicator with experience presenting to senior leadership.
- Problem-Solving & Continuous Improvement – Proactively identifies gaps and drives improvements to processes and outcomes.
- Customer-Centric Mindset – Focus on delivering value across the customer lifecycle, from adoption to expansion.
- AI Acumen – Familiarity with how AI can support GTM planning, segmentation, and campaign optimization.
Suggested Qualifications/Experience:
- 7–10+ years of experience in B2B SaaS marketing (product marketing, customer/lifecycle marketing, or GTM strategy roles)
- Experience operating in high-growth or scale-up environments
- Proven track record leading cross-functional GTM initiatives or product launches with measurable business impact
- Strong understanding of SaaS go-to-market models, product lifecycle, and customer expansion strategies
- Experience building or improving GTM processes, planning frameworks, or operating models
- Experience working closely with Product, Customer Success, and Revenue teams in a matrixed environment
- Strong analytical skills with experience defining KPIs and working with Marketing Ops on reporting
- Experience with tools such as Salesforce, MCAE, Jira, or similar
- Exceptional written and verbal communication skills; comfortable presenting to senior leadership
The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.
Base Salary Range
$80,000—$115,000 CAD
Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don’t believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why we’re awesome:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
- 2 Paid Days off for SkillsWave-related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.
