Basis Logo
Global media automation and programmatic advertising software and services for enterprises.

About Basis

We started as Centro in 2001 and are now Basis, providing media automation and programmatic advertising software and services globally. Our platform brings together digital operations—including programmatic, publisher-direct, connected TV (CTV), search, and social—to simplify and manage advertising campaigns. We integrate different processes, systems, and point solutions into one central system, helping digital advertisers streamline their workflow.

Our platform addresses the operational complexity and manual tasks that digital marketers often face. Customers using our platform have reported a 35% increase in productivity, a 43% reduction in time spent on media operations, and a 40% reduction in manual steps, leading to a 48% return on investment.

We offer solutions to centralize advertising across various channels via API, automate workflows, improve team collaboration, and provide consolidated data and reporting. Our specialized offerings include DOOH (Digital Out Of Home) advertising, BasisAudio+, and BasisConnect+, which enable advertising without third-party cookies. We also run an AdTech Academy for industry education.

Headquartered in Chicago, our team spans the United States, Canada, Mexico, and Argentina, serving clients across the Americas and Europe. Frost & Sullivan recognized us for customer value, and we’ve received awards from organizations like Ad Exchanger and Webby Awards.

Mission & Values

We develop software and services designed to help professionals navigate the digital media landscape.

We believe that results are what matter, regardless of where the work gets done.

We foster an inclusive culture, living by the belief that “uniqueness is powerful,” and we support this through our various Community Groups.

Team & Culture

We are a team of 501-1000 individuals, recognized by Ad Age and Crain’s Chicago Business as a top workplace. Our culture encourages everyone to check their egos at the door, work hard, move fast, and support each other.

We look for people with diverse backgrounds, perspectives, and ideas. Our recruiting process is built on a “hire slow” philosophy, ensuring we find the right fit for both our team and the candidate.

We offer a flexible work environment, allowing employees to choose between working from an office, remotely, or in a hybrid model. These arrangements depend on individual circumstances and team needs. Our teams include Engineering, Product, Sales, Basis Customer Experience, Media Consulting and Activation, Platform Operations, Marketing, Talent & Development, Accounting & Finance, and Operations.

Frequently Asked Questions

What products or services does the company offer?

Basis provides a media automation and programmatic advertising software platform that consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social media. Specific offerings include DOOH advertising, BasisAudio+, and BasisConnect+, designed for effective digital advertising without third-party cookies. The company also offers consulting services and an AdTech Academy for industry education.

What is the company's work culture like?

Basis is recognized for its commitment to employees and has consistently been ranked as a top place to work. The culture encourages individuals to work hard, move fast, and support each other, with an emphasis on diversity in thought, perspective, and culture. The company fosters an inclusive environment through Community Groups and maintains a philosophy that values results over the location of work.

What is Basis's approach to remote work?

Basis operates on the principle that results are more important than where they are produced. The company offers employees flexibility and choice regarding their work location, allowing for in-office, fully remote, or hybrid arrangements. These setups are determined based on the individual’s situation and the specific needs of their team and role.

How long does the recruiting process typically take at Basis?

Basis employs a “hire slow” approach, prioritizing finding the best fit for both candidates and teams. While specific timelines vary, the company commits to providing a decision to every applicant. The typical process involves a recruiter phone call, an interview with the hiring manager, and a team interview. Some roles may include additional steps such as skill-based assessments or presentations, which the recruiter will outline.

How many people work at Basis?

Basis has 501-1000 employees.

Where does Basis hire?

Basis hires globally with a remote-first approach, allowing employees to work from anywhere.

Is Basis hiring?

Basis is not actively hiring at the moment. Check back later for new opportunities.

Does Basis hire for remote and work from home roles?

Yes, Basis is a remote-first company.

What is Basis's website?

Basis's website is www.basis.com .

Where to find Basis on social media?

You can find Basis on X (Twitter) , Facebook , and LinkedIn .

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