Job description
Overview
The Performance Specialist focuses on how marketing performance is measured, interpreted, and optimized using Adobe analytics platforms. This role brings strong expertise in Customer Journey Analytics (CJA) and works closely with AEP, RTCDP, and AJO to connect activation, experimentation, and outcomes into clear, decision-ready insight.
The Performance Specialist supports both hands-on analysis and advisory framing, helping teams understand what’s working, why it matters, and what to do next.
What You’ll Do
• Define and maintain performance frameworks using Customer Journey Analytics (CJA)
• Establish consistent metric definitions, success criteria, and evaluation approaches
• Design measurement strategies for A/B tests, multivariate tests, and pilots executed in AJO and RTCDP
• Analyze cross-channel journeys and outcomes using CJA and AEP datasets
• Translate performance data into insight narratives that support optimization and prioritization
• Review dashboards and reporting practices to identify gaps in signal quality or interpretation
•Partner with practitioners to refine measurement approaches based on real usage and decision needs
What You Bring
• Strong, hands-on experience with Customer Journey Analytics (CJA) or Adobe Analytics
• Strong understanding of experimentation methods, attribution concepts, and KPIs
• Experience working with Adobe datasets, identities, and activation signals
• Ability to communicate insights clearly to marketing and executive audiences
• Comfort working across analytics, marketing, and strategy teams
Nice to Have
• Experience measuring B2B or account-based performance in Adobe
• Familiarity with AJO experimentation or RTCDP activation reporting
• Experience contributing to optimization or experimentation programs at scale
About Blue Acorn iCi
Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.
Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us.
Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.
Why Join Us?
Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.
Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.
If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.
Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!
Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.
Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice.
Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: [email protected].
California applicants: Please click here for CCPA disclosures.
