Job Description
What We Do
At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients.
Who We Are
People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. We are committed to living out our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family-first organization and recognize the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion.
Overview of the Role
- The Sr. Director of Sales leads and manages our Sprouts Farmers Market business, driving strategic growth, strengthening retailer partnerships, and ensuring disciplined execution across the Sprouts ecosystem. This role is accountable for delivering top-line revenue growth, expanding distribution and shelf presence, and identifying incremental opportunities aligned with Sprouts’ merchandising strategy and health-forward positioning.
- As the senior leader overseeing Sprouts, the Sr. Director maintains executive relationships with key Sprouts stakeholders across Merchandising, Category Management, Marketing, and Supply Chain. They proactively navigate promotional planning, innovation launches, assortment reviews, and pricing strategy to ensure strong alignment and sustained growth.
- This leader sets strategic direction for a dedicated team of Account Managers, and Sales Support, fostering a high-performance culture rooted in accountability, collaboration, and proactive communication. They ensure the team executes with precision against Sprouts-specific timelines, promotional calendars, and category expectations.
- In partnership with clients and internal cross-functional teams, the Sr. Director ensures brands are positioned for long-term success within Sprouts — anticipating risks, solving complex challenges, optimizing trade investment, and unlocking growth opportunities within one of our most strategic retail partners.
- Fully remote but must be local to Phoenix, AZ to attend meetings at Sprouts HQ.
- Salary range $130,000 - $140,000 based on experience, qualifications and skills
- Travel requirement: Up to 30% - travel possibilities would include major industry shows, client meetings, team training, leadership training and travel to corporate offices.
- At C.A. Fortune we’re not looking for perfection, just people that want to commit to a us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is!
What You’ll do at C.A. Fortune
- People Leadership & Development
- Lead and effectively manage a high-performing Sprouts-dedicated team, driving accountability, ownership, and retailer-aligned execution.
- Ensure consistent application of C.A. Fortune selling principles tailored to Sprouts’ merchandising and promotional model.
- Equip the team with data, tools, and Sprouts-specific insights to strengthen selling effectiveness and in-store execution.
- Maintain regular market engagement to stay closely connected to in-store realities, competitive activity, and regional nuances.
- Collaboration & Retail Partnership Leadership
- Serve as a senior point of contact for Sprouts, building and sustaining trusted, strategic relationships across key functional leaders.
- Act as a conduit for communication between Sprouts stakeholders, C.A. Fortune leadership, and client partners.
- Guide clients in packaging insights, innovation, and promotional strategies in a manner that aligns with Sprouts’ priorities and drives retailer value.
- Business & Growth Delivery
- Drive top-line growth across the Sprouts portfolio by expanding distribution, optimizing promotional programming, and identifying innovation opportunities.
- Monitor performance metrics, trade effectiveness, and category trends to proactively mitigate risk and unlock incremental growth.
- Ensure disciplined execution against manufacturer KPIs and Sprouts-specific objectives, strengthening long-term brand positioning.
What You Should Bring to the Table
- Ability to build and maintain partnerships while balancing multiple stakeholders and their unique objectives
- Proven ability to manage multiple priorities within Sprouts’ dynamic review cycles, promotional calendars, and evolving category expectations.
- Results-oriented leader who thrives in a competitive, fast-moving retail environment and proactively pursues growth opportunities while holding self and team accountable to ambitious performance standards.
- Strong analytical and strategic mindset, with the ability to translate Sprouts-specific insights (category data, pricing dynamics, promotional performance) into actionable growth plans. Creating an ability to coach clients for best results.
- Highly organized and detail-oriented, with disciplined management of Sprouts timelines, submissions, item setup processes, and cross-functional coordination.
- Demonstrated success delivering results in a fast-paced retail environment, consistently meeting Sprouts deadlines and performance expectations.
- Working knowledge of KeHE systems, processes, and Sprouts-specific systems and distribution dynamics.
- Advanced communication skills, with the ability to clearly articulate complex strategies to Sprouts stakeholders and quickly establish credibility and trust at all levels.
- Bachelor’s degree preferred; relevant industry experience considered. Master’s degree or applicable certifications a plus.
- 7+ years of sales experience required; demonstrated sales leadership experience within the natural channel or with Sprouts strongly preferred.
Perks
- PTO & Sick Days
- 11 paid company holidays per year
- 1 Floating Holiday
- 2 paid volunteer days per year
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
- Bonus Eligibility
Come As You Are
C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.
