Channel Factory

Founded in 2010, we are a global technology and data platform that helps advertisers achieve performance and contextual suitability for campaigns on YouTube, Meta, TikTok, and CTV.

Our IQ Series includes ViewIQ, which analyzes YouTube channels and videos for brand suitability, and ActivateIQ, an AI-powered media optimization platform for ²⁴⁄₇ campaign monitoring and real-time cross-platform reporting. We offer both managed services and self-service dynamic whitelists and blacklists. These can be implemented through DV360 or Google Ads and support standard IAB categories or customized content lists in over 36 languages.

We provide brand suitability, contextual targeting, responsible advertising, media optimization, and cross-channel social campaigns. Our Responsible Advertising approach includes a Conscious Business Performance strategy, offering Intentional Inclusion Lists for DE&I, sustainability, and civic society.

We optimize campaigns using historical performance data. This aims for 30% efficiency in media spend and prevents about 28% of ad placements on unsuitable videos. Since 2020, we have been a YouTube Measurement Partner, serving over $2 billion in ad campaigns from our 31 offices across the Americas, EMEA, and APAC regions.

Our mission is to “Transform the media landscape by amplifying positive content that supports and respects consumer well-being.” We believe effective advertising can also be socially responsible. By aligning with positive content and avoiding negative content, we increase campaign efficiency and effectiveness while supporting media wellness, social responsibility, and sustainability.

As a conscious business, we aim to balance profit and growth with making a positive societal impact for people, communities, and the planet.

Our core values, known as the 5i’s, guide our operations:

• Independent: We are a global AdTech company focused on adding value to clients.
• Innovative: We seek solutions for placing brands in content-suitable, contextually relevant social content and address emerging challenges.
• Inclusive: We work to resolve inequities and exclusions in the media landscape.
• Impactful: We deliver client business outcomes through various campaign types, including programmatic social campaigns with Guaranteed Outcomes and Conscious-focused campaigns.
• International: We operate with approximately 500 team members across more than 30 countries.

Our global team has 501-1000 employees. We foster a work environment that values learning, collaboration, and professional integrity. Our team is highly organized, communicates effectively, and is self-directed. We look for individuals who are innovative and committed to ethical advertising.

We offer employees a competitive salary, work-life flexibility, and remote work options.