Job Description
About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Available Location: London, the UK
About the Role We are seeking a strategic and results-driven SASE Marketing Leader, EMEA to own and drive the regional marketing strategy for Cloudflare One, our market-leading SASE and Zero Trust platform. This role is responsible for building awareness, accelerating pipeline, and driving adoption of Cloudflare One across enterprise accounts in EMEA, working closely with regional marketing teams, sales, partners, and the global team to convert demand into measurable revenue impact.
The SASE Marketing Leader will design and execute integrated, full-funnel marketing programs tailored to CIOs, CISOs, and networking decision makers, with a strong focus on priority industries, strategic accounts, and partner-led motions. Operating as a trusted cross-functional leader, this role partners closely with Global Product Marketing, Field Marketing, Sales, and Channel teams to deliver compelling narratives, campaigns, and joint go-to-market initiatives that support pipeline growth and long-term customer adoption.
The ideal candidate brings a builder mindset, deep experience in enterprise B2B cybersecurity or networking marketing, and a strong balance of strategic thinking and executional rigor. They are highly data-driven, comfortable owning pipeline metrics and ROI, and thrive in fast-paced, high-growth environments where collaboration, accountability, and impact matter.
Key Responsibilities
As the SASE Marketing Leader, EMEA, you will be responsible for owning and executing the regional marketing strategy for Cloudflare One (SASE & Zero Trust) across EMEA, with a clear focus on driving awareness, pipeline, and revenue impact.
Regional Marketing Strategy – Own and lead the EMEA marketing strategy for Cloudflare One, aligning global positioning with regional priorities, target industries, and strategic accounts.
Demand Generation & Pipeline Acceleration – Work closely with Regional Field Marketing, Global Product Marketing, Sales, Business Development, and Channel teams to design and execute full-funnel demand generation programs that drive qualified pipeline and accelerate deal cycles.
Integrated Campaign Execution – Develop and execute insight-driven, multi-channel campaigns across digital, email, content, webinars, ABM, and sales-aligned initiatives to engage CIOs, CISOs, and networking decision makers across priority segments.
Sales & Field Enablement – Partner closely with sales leadership and field teams to deliver field-ready marketing programs, messaging, and assets that support pipeline growth for target accounts and verticals.
Partner & Channel Marketing– Collaborate with technology alliances, MSPs, distributors, and GSIs to plan and execute joint go-to-market and co-marketing initiatives that generate shared pipeline and expand Cloudflare One adoption.
Customer & Buyer Insight – Develop a deep understanding of enterprise security and networking buyers, translating technical capabilities into compelling, customer-centric messaging that highlights Cloudflare One’s differentiated value.
Pipeline Measurement & Optimisation – Establish a regular reporting cadence to track marketing contribution to pipeline, bookings, and influenced revenue using Salesforce, Tableau, DemandBase, and other tools; continuously optimise programs based on performance and ROI.
Cross-Functional Collaboration– Act as a trusted partner across global and regional stakeholders, ensuring alignment on messaging, priorities, and execution across marketing, sales, product marketing, and channel teams.
Competitive & Market Leadership – Monitor the competitive landscape across SASE, Zero Trust, and cybersecurity, ensuring Cloudflare One is consistently positioned as the innovation and growth leader in EMEA.
Required skills, knowledge and experience
- Excellent written and verbal communication skills
- 8+ years of B2B marketing experience in cybersecurity, networking, or cloud infrastructure industries.
- Proven experience with or exposure to major SASE, SSE, and Zero Trust vendors in the cybersecurity and networking industry
- Deep understanding of the CXO, CIO, CISO and networking buyer journey, with the ability to translate technical capabilities into business outcomes.
- Skilled at developing compelling content and campaigns that resonate with enterprise buyers.
- Experienced in partner marketing, with a track record of driving measurable pipeline through technology and channel alliances.
- Strong analytical and strategic mindset — comfortable managing metrics, attribution, and ROI analysis.
- Excellent communicator and storyteller with strong presentation and cross-functional collaboration skills.
- Customer-obsessed, data-driven, and motivated by measurable impact.
- A self-starter who thrives in high-growth, fast-moving environments.
- Passionate about Cloudflare’s mission to help build a better Internet — and help every enterprise connect and secure everything that matters.
Other attributes:
- Motivated, positive and above all a team player
- Extreme curiosity
- Builder mindset
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we’ve equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers–at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we’ve provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person’s, perceived or actualrace, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.
