Job description
Sr Marketing Manager, Event Marketing
Location: NYC, NY or Remote
Reporting to: Director National Event Marketing
This role is a key individual contributor on the National Event Marketing team, responsible for planning and executing integrated marketing campaigns that drive attendance, engagement, and revenue for large-scale in-person and virtual events, including Identiverse, Infosec World, MSSP Alert Live, and virtual conferences.
The Senior Marketing Manager, Event Marketing will report to the Director of National Event Marketing and will collaborate closely with cross-functional teams to deliver high-impact event marketing programs. This role requires a strong executor with hands-on experience in conference marketing, digital promotion, and campaign optimization.
Primary Job Responsibilities:
• Event Marketing Execution: Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs.
• Large Conference Marketing Support: Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support.
• Virtual Event Marketing: Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance.
• Cross-Functional Collaboration: Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts.
• Campaign Optimization & Reporting: Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI.
• Audience Segmentation & Personalization: Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences.
• Brand Alignment & Messaging: Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling.
• Vendor & Platform Coordination: Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management.
• Project Management: Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons.
• Event Support: Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals.
Qualifications & Experience:
• 5–7 years of experience in event marketing or related marketing roles.
• Proven experience supporting or executing marketing campaigns for large-scale conferences and/or virtual events.
• Strong hands-on experience with digital marketing channels, including email, paid media, social media, and content marketing.
• Ability to analyze campaign performance data and apply insights to optimize results.
• Excellent project management and organizational skills with the ability to manage multiple initiatives concurrently.
• Strong communication skills and the ability to collaborate effectively with internal stakeholders.
Experience with event technology platforms, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools is a plus.
• Prior experience with event registration platforms is a plus; Swoogo experience preferred.
• Willingness to travel for events as required, up to 15% of the time.
• Ability to work under tight deadlines in a fast-paced, event-driven environment.
• Familiarity with or interest in learning about the information security industry.
• Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
• Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology to work under tight deadlines in a fast-paced, event-driven environment.
Job Information (NYC)
For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account numerous factors that are considered in making compensation decisions including but not limited to a candidates’ qualifications, skills, competencies, experience and location. A reasonable estimate of the current range is $90,000 to $95,000, which does not include other compensation benefits package.
Equal Employment Opportunity
CyberRisk Alliance is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age, or marital status in accordance with the applicable laws and regulations.
About CyberRisk Alliance
CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions. Through our trusted information brands, network of experts, and innovative events we provide cybersecurity professionals with actionable insights and act as a powerful extension of cybersecurity marketing teams. Our brands include SC Media, the Official Cybersecurity Summits, TECHEXPO Top Secret. Security Weekly, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, Cybersecurity Collaborative, ChannelE2E, MSSP Alert, LaunchTech Communications, Execweb and ChannelPro Network. Learn more at www.cyberriskalliance.com.
