Cro Metrics

Founded in 2011, we are a remote growth optimization agency. We offer strategic advice and marketing programs driven by experiments. Our services include Strategic Growth Consulting (covering AI and martech), Customer Journey Analysis, Analytics Solutions (using our Iris Analytics platform), Website Design and Development, Conversion Rate Optimization (CRO), Lifecycle and Email Marketing, and Performance Marketing. We also manage a referral network for specialized needs.

Our approach focuses on continuous validation and experimentation, with over 35,000 experiments conducted to date. We work with mid-market and enterprise brands in ecommerce, SaaS, healthcare, nonprofits, and hospitality. We are an Optimizely partner and a Clutch 1,000 company, with clients including Google, Bombas, Clorox, and Doordash.

Our mission is to help marketing teams adapt quickly. We do this by focusing on rigorous experimentation and a client-first partnership that delivers results. We connect our optimization work to important business outcomes like customer lifetime value, acquisition costs, revenue per visitor, and overall growth. Our methods combine “Human + AI Optimization” throughout the entire customer journey.

Internally, we foster a “Culture of Experimentation” where everyone is encouraged to contribute and collaborate. We use decision-making frameworks to encourage open discussion, reduce bias, and make sure different viewpoints shape our business decisions.

We are a remote company with 51-200 employees, and we offer work flexibility from most U.S. locations. Our culture encourages employees to tackle challenges and contribute meaningfully.

Our remote environment is active, caring, transparent, and intentional. We facilitate this through bi-weekly chat pairings, interest-based Slack channels, and an active #Appreciations channel. We maintain transparency by sharing company performance data and involving the team in OKRs. We build connections through annual company-funded All Hands Trips, weekly trivia, and bi-weekly water-cooler questions.

Career growth is a priority. We offer individualized “Croreer Plans,” a comprehensive 90-day onboarding, the Cro Metrics Learning Institute, career maps, and an Accelerator Program. Employee-led groups, like “Women of Cro,” offer supportive communities, and Task Forces address specific challenges.

We offer remote work flexibility, letting employees work from most U.S. locations with flexible schedules.

Our benefits include:

• 4 weeks of paid time off (increasing to 5 weeks after 3 years)
• Up to 5 days of paid bereavement
• Nine paid holidays
• Group healthcare, disability, basic life insurance, pre-tax savings, and wellness programs
• Paid parental and medical leave plans

We also support our team’s well-being and finances through annual company-funded All Hands Trips and 401(k) matching (100% match up to 4% of salary after three months).