Job description
Location: United States (Remote)
Employment Type: Full-Time
About the Role
Ejam is seeking a Senior Creative Strategist to lead performance-driven creative for BugMD, one of our fastest-scaling brands. This role is ideal for a strategist who lives at the intersection of creative storytelling, paid media performance, and rapid experimentation.
You’ll own the strategic direction behind our video and static ad creative — from concept development to performance optimization — working closely with video editors, graphic designers, a project manager, and freelance copywriters to produce high-volume, high-impact creative that drives growth.
This is a senior, hands-on role with real ownership: your ideas will ship fast, get tested in-market, and be judged by performance.
What You’ll Do
Own Creative Strategy & Direction
- Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram.
- Develop high-converting angles, hooks, narratives, and concepts rooted in customer insights, product benefits, and performance data.
- Set creative direction that balances brand consistency with direct-response effectiveness.
Lead Cross-Functional Creative Execution
- Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters.
- Provide clear creative briefs, examples, and feedback that elevate execution quality and speed.
- Collaborate closely with a Project Manager to prioritize initiatives, manage timelines, and maintain creative velocity.
- Partner with freelance creatives as needed to scale production.
Performance Analysis & Iteration
- Analyze creative performance using Meta, TikTok, and Google Ads to identify winning patterns and areas for optimization.
- Translate performance insights into actionable creative iterations — messaging, structure, pacing, visuals, and formats.
- Own the creative testing roadmap and continuously push new hypotheses into market.
Platform & Trend Leadership
- Stay ahead of evolving platform trends, ad formats, creator styles, and competitive activity.
- Apply trends strategically — not reactively — ensuring they align with brand voice and performance goals.
- Bring fresh thinking to creative formats, storytelling approaches, and testing methodologies.
Strategic Impact & Mentorship
- Influence broader creative and growth strategy through insights, learnings, and recommendations.
- Contribute to creative playbooks, frameworks, and best practices as the team scales.
- Mentor junior strategists and elevate creative thinking across the team.
Required Experience
- 5+ years of experience in performance-driven creative strategy, ideally in DTC or growth marketing environments.
- Proven track record of developing paid social creative that scales.
- Deep understanding of direct-response marketing principles and creative testing.
- Strong ability to connect performance data to creative decisions.
- Experience leading or heavily influencing cross-functional creative teams.
Nice to Have
- Experience in health, wellness, or supplement brands.
- Familiarity with UGC-style ads, testimonials, and creator-led content.
- Copywriting or scripting experience.
- Experience working with freelance creative talent.
Why This Role
Real ownership over creative strategy — not just execution
Fast feedback loop between creative ideas and performance data
Opportunity to shape and scale a category-leading brand
Collaborative, performance-focused creative culture
Health, Dental & Vision
401k Plan
Quarterly Performance Bonus
Team Outings & Events
Amazing, pet-friendly, office environment
Paid time off and company holidays
High-ownership role with direct impact on growth and creative direction
