Job description
Empowerly is an education technology company on a mission to empower students to become the most successful version of themselves. We provide personalized college and career counseling, pairing expert advisors with a data-driven platform that includes our proprietary Empowerly Score™, startup and research internship programs, and counseling led by former admissions officers and experienced college counselors.
In February 2024, Empowerly announced a $15 million funding round led by Conductive Ventures, bringing total funding to $30 million. This capital is fueling our growth, expansion into machine learning, and launch of our first mobile app by the end of 2024.
We are a remote-first, mission-driven, venture-backed company that values collaboration, data-driven decision-making, and empowerment. Our team operates primarily in the Pacific Time Zone (PST).
About the Role
We’re seeking a Senior Manager, Integrated Marketing to lead our marketing efforts at a college counseling company. This role is perfect for a strategic thinker who can manage and optimize the customer journey from the very first touchpoint through to post-purchase engagement. You’ll lead the lifecycle marketing team and serve as a key partner to our sales team, aligning our strategies to ensure a seamless and effective customer journey.
Responsibiliities
- Lifecycle Marketing Strategy & Optimization: Develop and oversee the strategy for the entire customer journey. This includes mapping key touchpoints, nurturing prospective customers from awareness through to sales handoff, and defining all post-sales process engagement. You will also design and manage A/B testing and holdout tests to continually optimize campaigns and communications for maximum effectiveness
- Team and Resource Management: Lead and mentor the lifecycle marketing team, ensuring their work aligns with strategic goals. You will also collaborate with other teams to manage shared resources and cross-functional project
- Sales and Marketing Alignment: Collaborate closely with our sales team on lead nurture and lead infrastructure. You’ll work together to define and manage lead scoring models and processes, ensuring a smooth handoff from marketing to sales
- Shared Marketing Services: Manage and oversee cross-functional, collaborative marketing support, including website strategy, performance analysis, and the creation of new collateral and web pages to support marketing, B2B, and sales initiatives
- Brand Management: Act as a brand champion by maintaining our brand guidelines. You’ll ensure all creative assets and communications have the proper look and feel, ensuring a consistent brand experience across all channels
- Public Relations: Manage public relations agency efforts to enhance brand reputation and drive awareness
Requirements
- Education: A bachelor’s degree in marketing, communications, or a related field
- Experience: 8+ years of proven experience in a similar integrated marketing or lifecycle marketing role, preferably in the education or service industry.
- Skills: Strong analytical skills with a knack for data-driven decision-making. You should be familiar with marketing automation platforms, CRM systems particularly Hubspot, and various testing methodologies.
- Attributes: Excellent leadership, communication, and collaboration skills. You’re a problem-solver who can thrive in a dynamic, cross-functional environment.
- Management experience: Ability to motivate, coach, and guide team members, creating a collaborative and positive working environment.
- Strong project management skills with experience leading complex, cross-functional projects, such as website redesigns or large-scale product launches.
Preferred Requirements
- Advanced education (MBA, Reforge, or equivalent training) is a plus but not required.
- Experience with positioning, messaging, GTM launches, etc.
- Background in education, edtech, etc,
$100,000 - $160,000 a year
- Competitive salary + meaningful equity
- Full health, vision, and dental benefits
- Remote work flexibility
- Direct access to C-level leadership
- Mission-driven, values-based culture helping families nationwide
At Empowerly, you’ll lead a talented team and make a real impact by helping families through the college admissions journey. The company offers a remote-first (PST-based), collaborative environment with high visibility to leadership and opportunities for growth as the company scales.
If you are a strategic and results-oriented marketer with a passion for helping students and families navigate the college admissions process, we’d love to hear from you
Note: Empowerly does not accept unsolicited resumes from recruiters/agencies. Submissions without a signed agreement will not be eligible for fees.
