Performance Marketing Specialist

🇮🇪 Ireland - Remote
📢 Marketing🔵 Mid-level

Job description

Gambling.com Group (Nasdaq: GAMB) is looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Casino Affiliate of the Year at the 2024 EGR Operator Awards. Gambling.com Group embraces a majority remote-first hybrid work model, offering employees the flexibility to work remotely while being part of a global team. For some roles, in-office presence is required for operational reasons, ensuring  seamless  collaboration  and  effectiveness  where  needed.  With flagship offices in Dublin, Charlotte, and Malta, and satellite offices in Madison, Helsinki, Serbia, and Costa Rica, we operate on a “think local, act global” mindset. Gambling.com Group is on the lookout for innovative, solution-driven, and fast-paced thinkers to join our growing team. Are you ready to take the next step in your career?

Responsibilities:

  • Executing a strong performance marketing strategy & execution plan
  • Developing and managing digital prospecting and remarketing campaigns from ads manager in platforms like Meta, Snapchat, Reddit, Google, etc. to landing page development and creative design
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful execution and optimization for key KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with management to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

  • You have prior experience in a similar role as well as experience executing effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
  • You have solid expertise in campaign and channel analysis and reporting, especially Google Analytics experience
  • You have experience with landing page builders, creative development tools like Canva or are willing to learn
  • You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations
  • You are a highly goal-oriented individual and have excellent communication skills. Strong ability to communicate to clients and key stakeholders, both internally and external
  • You are enthusiastic with a data-driven, experiment led mind

Nice to have:

  • You have experience with landing page builders
  • You have experience with creative development tools like Canva
  • You have experience in the iGaming sector
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