Job description
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is looking for a senior audience manager with experience in journalism, international audience engagement and team management, particularly with managing a news organization’s presence off-platform.
You will establish a vision for shaping and targeting our journalism for different platforms, with a focus on engaging global audiences during Europe and Asia days. In this role, you will be responsible for developing new strategies, tools and workflows as the digital landscape evolves. You will work with reporters and editors across the newsroom, especially in Europe and Asia, using audience signals and reader insights to inform our journalism, both before and after publication. As a Senior Audience Manager, you will oversee a team of international audience editors across audience disciplines. Together, you will collaborate with our London newsroom to identify story opportunities based on search and social trends and create compelling off-platform presentations of our journalism.
This role will report to the International Audience Deputy in New York. This is an in-office position, based in London, and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.
Responsibilities:
- Lead and manage a team of international audience editors across search, social and community, overseeing their daily work and guiding longer term strategic projects
- Oversee The Times’s off-platform presence across social media, messaging platforms, and other initiatives, refining our voice for an international readership
- Monitor the daily global news landscape, share trends from search and social and flag coverage opportunities for the main storylines driving the day
- Identify coverage and format opportunities to expand our reach and draw in new readers
- Lead audience coverage of breaking news and live events, conceive and execute innovative social plans for enterprise projects, and anticipate areas of reader interest for major storylines
- Support the development and execution of our international growth strategy through audience reporting, insights, analysis and collaboration across the newsroom and company
- Analyze internal and external data to share performance insights and opportunities on a daily and weekly basis, and contribute to regular audience performance updates
- Develop testing strategies around medium and message to inform a constantly updating set of best practices for engaging off-platform audiences
- Partner with editors to workshop on-platform framing of articles that leverages off-platform performance and readers’ interest
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Our ideal candidate has:
- Deep experience in audience engagement, social media, SEO and digital journalism for a news organization
- Exceptional news and editorial judgment, writing and editing skills, and knowledge of Times style
- Strong analytical skills with a track record of using data to inform editorial decisions
- Proven experience managing teams in a fast-paced news environment and collaborating across time zones effectively around the world
- Deep understanding of mainstream and emerging social channels and messaging platforms and consistent record running accounts for major news outlets
- Familiarity with the search landscape and SEO best practices, and the ability to spot trends
- Strong understanding of the global media landscape
- A passion for news and a dedication to The Times and its journalistic mission
- Excellent communication skills and the ability to partner effectively with colleagues across the newsroom and company
- A strategic mindset, with the ability to see the bigger picture while remaining engaged in the team’s daily work
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The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
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