Job Description
GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.
Partnerships is one the key focus areas of GuidePoint Security’s growth strategy. As the Partner Marketing Manager, you will be instrumental in promoting GuidePoint Security as the premiere cybersecurity solution provider among our vendor partner ecosystem. You will work with corporate marketing, regional marketing, sales and our vendor relations management teams to support and execute strategic marketing plans to and through our vendors to drive opportunities in support of our vendor marketing initiatives.
Key Responsibilities
- Lead the partner marketing strategy for the corporate marketing team to enhance partnerships and drive pipeline through campaigns, partner programs, communications and our partner program.
- Collaborate closely with marketing, sales and Vendor Relations Management teams to create and execute cross-functional campaigns with vendor partners
- Build “to-partner” marketing campaign plans and content promoting the value of GuidePoint Security to the vendor community, including newsletters, value messaging, social media, webinars, case studies, blogs, surveys, PR, etc.
- Partner with the events team to build the strategy around our strategic vendor events programs
- Develop sales plays in conjunction with marketing programs to align with strategic business objectives and growth initiatives
- Establish close working relationships with strategic vendors to collaborate on initiatives
- Evaluate and improve existing GTM marketing strategies with vendors
- Gather marketing campaign data, evaluate the impact of strategies and report the results
- Support vendor events strategy including planning, pre-event campaigns, onsite support and tracking of response metrics
Skills & Requirements
- Minimum 5 years channel/vendor marketing experience in the cybersecurity space
- Demonstrable experience creating and executing demand gen marketing campaigns
- Strong written and verbal communication skills with exceptional attention to detail
- Excellent time-management and organizational skills - ability to manage multiple projects simultaneously while maintaining vendor satisfaction
- Exceptional analytical and strategic thinking skills
- Ability to collaborate and communicate effectively with cross-functional teams
- In-depth knowledge of current digital marketing technologies and techniques
- Knowledge of cybersecurity industry trends and solutions is desirable
Travel Requirements:
- Up to 25% travel may be required
Physical Requirements:
- Sedentary work
- Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
- Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day
- If you have additional physical requirements/changes, please discuss with HR first
We use Greenhouse Software as our applicant tracking system and Zoom Scheduler for HR screen request scheduling. At times, your email may block our communication with you. Please be sure to check your SPAM folder so that you don’t miss updates on your application.
Why GuidePoint? GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1,200 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 6,200 customers.
Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.
This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.
Some added perks….
- Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
- Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
- Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Benefit Option
