Job Description
Job Description
WHAT YOU’LL DO
As the PR & Showroom Coordinator you will support the UK/IE PR & Communications team in the day‑to‑day running of the press office and showroom. The role strengthens relationships with press, influencers, stylists, and talent while ensuring seamless sample management and showroom operations.
The responsibilities include but are not limited to;
PR & Influencer Support
- Assist PR & Communications and Influencer & Partnerships Specialists with media pitching, distributing press materials, talent research, gifting, briefing notes, and coordination of influencer partnerships.
- Create media grids, coverage reports, guest lists, and briefing materials.
- Support UK/IE and Global events, including prep, set-up, guest management, talent dressing, and gift execution.
- Develop and distribute press/influencer mailers and packing lists.
- Monitor industry trends, competitors, and cultural movements relevant to PR and showroom activity.
- Communicate H&M key fashion messages and brand narrative when meeting stylists, influencers, and opinion leaders.
- Collaborate cross‑functionally with PR, Partnerships, Media and store teams.
- Work with external agencies to ensure brand alignment across paid activations.
- Lead showroom appointments for press, influencers, stylists, talent, and VIP guests.
- Reset and re‑merchandise the showroom daily and manage calendar plus visitor scheduling.
Stockroom & Sample Management
- Oversee garment send-outs and returns, including deliveries and incoming samples.
- Maintain high organisational standards across the stockroom.
- Manage returns and determine allocation.
- Support end‑of‑season sample rotation, archiving, and sale preparation.
Administrative & Press Office Support
- Conduct daily media monitoring.
- Book cars, couriers, and transport.
- Place HM.com orders for influencers and talent.
- Maintain accurate press database entries.
WHO YOU’LL WORK WITH
In this role, you will collaborate with multiple teams to ensure the successful expansion of the business. You will work closely with the UK/IE Customer Activation and Marketing team, the Regional NEU PR & Comms team, as well as Global Brand PR and Influencer teams.
WHO YOU ARE
We are looking for people with…
- Previous PR experience.
- Understanding of owned, earned, and paid media.
- Excellent written and spoken English.
- Education in Communications/Marketing is a plus.
And people who are…
- Commercially focused, insight‑driven, organised, and detail‑oriented.
- Service-minded with excellent relationship‑building skills.
- Passionate about fashion with ability to inspire media and influencers.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site as soon as possible.
This is a full time position on a 12 month contract and is based in our Support Office in London, reporting to the PR & Communications Manager.
Our flexible working policy provides the opportunity to work remotely one day per week, promoting work-life balance and productivity.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Additional Information
