Job Description
Welcome to Huble 👋. Huble is a global HubSpot consultancy helping mid-market and enterprise organisations transform marketing, sales, service, and CRM operations.
We combine strategic consulting, technical implementation, creative services, and data expertise to help organisations improve how they attract, convert, and retain customers.
With teams across multiple regions, Huble partners with ambitious organisations looking for a commercially-minded and strategically capable growth partner.
📓About the role
The Marketing & Demand Generation Manager turns marketing strategy into pipeline. This is a hands-on, execution-focused role covering campaign delivery, content, demand generation programmes, and marketing operations for their region.
The role works closely with the regional Commercial Director on priorities and with the Fractional CMO on strategic alignment, translating business goals into day-to-day marketing execution.
This role suits someone equally comfortable writing a blog post, briefing a paid campaign, building a nurture flow, and pulling together a pipeline report.
The Marketing & Demand Generation Manager reports to the Commercial Director for their region, with a dotted line into the Fractional CMO.
🚀 Key Responsibilities
1. Campaigns
- Develop campaign concepts and bring them to life end-to-end
- Own campaign execution across channels including email, web, paid, social, and events
- Review campaign performance and iterate based on results
2. Content & Thought Leadership
- Own content strategy and planning for the region
- Write and produce blog posts, long-form content, case studies, and customer stories
- Develop whitepapers, reports, and guides
- Write website copy and landing pages
- Produce sales enablement content
- Support executive and founder thought leadership
3. Demand Generation & Website Conversion
- Contribute to demand generation strategy and forecasting
- Manage channel performance across owned and paid channels
- Drive lead and account acquisition
- Build and manage lifecycle and nurture programmes
- Contribute to website conversion optimisation and experimentation
4. Paid Media & ABM
- Contribute to paid media and account-based marketing strategy
- Support target account selection and orchestration
- Iterate on ad creative and messaging
- Own paid performance reporting
5. Events
- Support planning and delivery of owned events, webinars, and third-party events and sponsorships
- Own event messaging and creative direction alongside the Designer
- Analyse event performance and report on ROI
6. Social & Committee
- Contribute to organic social strategy
- Plan platform-specific content
- Own day-to-day posting and scheduling
7. Sales Alignment & Enablement
- Define and manage lead quality standards
- Support buying group engagement
- Develop sales enablement materials alongside the Commercial Director
- Run feedback loops between sales and marketing
8. CRM, Data & Marketing Operations
- Own CRM ownership and hygiene for marketing
- Manage marketing automation
- Maintain data governance and quality
- Own attribution and reporting
- Build dashboards and surface insights
- Manage marketing tools and platforms
9. Reporting
- Own weekly and monthly revenue reporting and comms for the region
- Support long-form video and webinar performance analysis
⚡️Success Metrics (Indicative):
Core KPIs
- Marketing-generated pipeline and sales prospects for the region
Additional KPIs
- Campaign and channel performance against target
- Content output and quality
- Event ROI
- Lead quality and conversion through the funnel
- CRM data health and reporting accuracy
🏗️ To excel in this role, you should have the following
- Experience in a B2B marketing or demand generation role, ideally in SaaS, Technology, CRM, Consulting, or Digital services
- Hands-on experience running multi-channel campaigns from concept through to performance review
- Strong content skills, comfortable writing blogs, case studies, and website copy
- Experience with HubSpot CRM and Marketing Hub, or equivalent platforms
- Understanding of paid media, ABM, and lifecycle and nurture programmes
- Comfortable owning reporting, attribution, and dashboarding
- Experience working closely with sales teams on lead quality and enablement
⚡️ These personal qualities are key to your success
The ideal candidate will be:
- A true generalist, happy moving between strategy, writing, and data in the same day
- Highly organised and able to manage multiple campaigns and channels at once
- Proactive and accountable, with strong follow-through
- Commercially minded, always tying activity back to pipeline
- Comfortable working closely with senior stakeholders across sales and leadership
🚀 Here is a typical week at glance
- Campaign planning, briefing, and execution
- Content creation and review
- Demand gen and paid channel management
- CRM, reporting, and dashboard maintenance
- Coordination with the Commercial Director and sales team
- Check-ins with the Fractional CMO on strategic alignment
🎁 As part of the remuneration package, you will receive the following
- 🌍 Remote work - Enjoy the freedom of remote work within the country of employment.
- 🔌 Loadshedding support - We provide a power station to help you during load shedding.
- 🪑 Home office budget - Create your optimal workspace with a budget for a desk and chair.
- 💻 IT Equipment - Choose between a MacBook or Windows laptop, plus a monitor and mouse.
- 🌴 Generous annual leave - Take advantage of 18 days of annual leave, plus 2 extra days for special occasions like your birthday.
- 🧘 Flexible schedule - We understand and accommodate your personal needs, whether it’s for leisure or family commitments.
- 👕 Huble Swag - Show off your Huble pride with our awesome swag.
- 🏥 Medical Aid - Get subsidized cover on your health related needs.
🛣️ Interview Process
- Video Call (20 min)
- 1st Interview (30 min)
- Take Home Assessment
- Presentation Interview (60 min)
- Final Interview (30 min)
🤝 Keen to Huble with us?
If you are ready to take on this exciting opportunity and join our team, we would love to hear from you. Apply today and let’s Huble together!
NB - Please note that candidates must have the legal right to work and current residency in South Africa.
Please note that we have not enlisted the help of external recruiters for this role. If contacted by someone outside of Huble who does not have the @hubledigital.com email domain, please inform us immediately. Thank you!
