Job Description
Job Title: Senior Director, Measurement Partner Growth
Location: Remote - United States
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket’s proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the Role
As Senior Director, Measurement Partner Growth, you will be responsible for driving the long-term success and revenue scaling of InMarket’s strategic measurement partner ecosystem. You will contribute to the execution of our partner ecosystem growth strategy by evangelizing InMarket’s Unified Measurement and LCI Measurement solutions, managing the high-level Sales/Account Team relationships of key strategic partners across DSPs, publishers, and social platforms.
Your primary responsibility will be to engage with our key partner’s Sales/Account Teams to drive consistent demand for existing mutual clients and net new brand logos, lead ongoing sales enablement efforts, and share product benefits. You’ll work closely with your BD Measurement Partnerships lead to develop the appropriate strategy and approach to demonstrate the value and benefits of our measurement solution via ongoing education, training, updates, in-depth meta-analysis reviews of past campaign performance, webinars, and customized collateral & co-marketing efforts across the partner’s Sales/Account Teams.
Your Daily Impact as the Senior Director, Measurement Partner Growth
- Growth Strategy: Contribute to the overarching growth strategy and partnership development roadmap to enable rapid revenue scaling across key measurement account teams and their sales leadership across partners.
- Market Analysis: Conduct deep analysis of the competitive landscape and media ecosystem to identify emerging opportunities and inform long-term strategic decisions.
- Relationship & Networking: Build key strategic relationships with partners, including internal vertical market sales teams and sales leadership.
- Account Team Mapping & Driving Net New Demand: Innate sense of the addressable market and quick understanding of InMarket’s existing client base to map out target partner Account Teams to engage and drive growth of net new brand logos.
- Training & demonstrate products: Create compelling training sessions, demos, and collateral that showcase the InMarket measurement offerings, core differentiators and value.
- Communicate & Evangelize: Articulate InMarket’s measurement solution benefits and how it can help partners address key advertisers needs to drive greater efficiency and effectiveness.
- Research & Insights: Gather partner feedback, needs and inputs to inform the product development and sales/marketing strategy.
- Cross-Functional Collaboration: Partner closely with InMarket Measurement Partnerships leadership, as well as Product and Sales leadership, to align on global go-to-market strategies and drive product innovation based on partner feedback.
- QBR & Meta-Analyses: Work with the BD and Insights teams on coordinated insights for QBRs and partner aggregate meta-analyses designed to grow demand from partner sales teams, optimize our partner’s advertiser campaign outcomes, and create co-marketing opportunities to evangelize the value of their investments in InMarket Measurement solutions for the partner and the partner’s client base.
Your Experience & Expertise
- 6+ years adtech/martech sales, partnerships, account management, and/or product marketing experience
- Strategic Partner Management and/or Partner Sales experience a plus
- Experience meeting and exceeding goals
- Strong knowledge-base and experience with measurement solutions
- Exceptional presentation skills and comfort addressing large groups
- Strong communication and interpersonal skills
- Strong analytical skills and ability to identify and articulate key insights
- Organized and able to manage, keep pace, and effectively respond to high volumes of inbound inquiries
- Ability to build internal and external relationships quickly and collaborate with cross functional teams - sales, marketing, product, technology, operations
- Ambitious self-starter comfortable with forging own path and able to thrive in a fast-paced and often ambiguous environment
Benefits Summary
- Competitive salary and bonus structure, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (Within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Generous Paid Parental Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $145,000 -$160,000
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
#LI-REMOTE
