k-ID

We provide infrastructure that helps digital platforms, games, and online services manage age verification, create age-appropriate experiences, and comply with global privacy and protection laws. Our platform handles age assurance, parental consent, and regulatory logic in over 200 markets, always protecting user privacy. We help platforms scale and meet compliance needs without collecting extra data or slowing down product development.

Our offerings include features like age-appropriate chat access and adaptable support for country and age-specific loot box models. Users can manage their spending and screen time directly or through a trusted adult using Family Connect. We also enable compliant advertising and help clients develop global compliance strategies that adapt to local rules. Our solutions, which include Parent Verification, SSO & Account Management, Parent Consent, and User Research & Marketing, are designed to support growth and user engagement. k-ID was founded in 2023.

Our mission is to create safer, more empowering online experiences for kids and teens. We do this by adapting digital environments to suit a child’s age and developmental stage, always respecting their privacy and supporting their independence. For businesses and developers, our goal is to provide simple age assurance and parental consent tools, along with the infrastructure needed to offer age-appropriate experiences globally. This helps them create relevant, compliant, and trusted user interactions without adding complexity.

We operate under five core values:

• MOM (Mission Over Me) We prioritize protecting and empowering kids and teens, valuing team success over individual recognition. We celebrate individual differences and our diverse, global team.
• DAD (Distill And Delight) We simplify complex issues, aim for elegance in our work, and create user experiences that feel impactful.
• KID (Keep Innovating Daily) We approach problems as solvers, constantly looking for creative solutions. We innovate to solve real challenges and embrace experimentation.
• TEEN (Trust & Excellence are Essential & Nurtured) We earn and maintain trust with families, regulators, civil society, and the industry through integrity and honesty. We foster a growth mindset and believe in individual and team excellence through collaboration.
• LFG (Let’s Fearlessly Go) We encourage fearless innovation, driven by thoughtful planning and a bias toward action to drive progress.

Our team of 11-50 employees is dedicated to making online experiences safer for kids and teens. The company was founded by experts in online safety, privacy, and gaming. Our team members have experience from companies like Meta, Google, Take-Two, Electronic Arts, Microsoft, Netflix, Tencent, Unity, and Latham & Watkins. We also benefit from the insights of a former UK Minister for Internet Safety and Security.

Our culture emphasizes positive impact, collective effort, individuality, diversity, and healthy teamwork. Our team covers various functions, including Engineering, Legal, Sales, Product, QA, Design, Customer Success, and Operations. Co-founders hold roles such as Chief People and Safety Officer, Chief Growth Officer, CEO, and Chief Legal Officer.