Job Description
Kelly Scott Madison—KSM—is a leading, independent media and advertising agency that futureproofs brands and fuels business growth. Our team of strategists, solutionists, technologists, and data analysts work united alongside incredible brand partners, helping them connect with customers in more meaningful ways today and positioning them to move with the customers of tomorrow. It’s always an amazing and transformative time at our growing media agency.
At KSM, it’s about more than just a passion for our industry and craft. It’s about the impact we make on the lives and livelihoods of those around us, and the highly personal experience we have here. Being an independent, mid-size agency—not too big, not too small, and proudly entrepreneurial—you’ll be empowered, recognized, and challenged to grow here. We’re adding new Bold Builders and uncommon perspectives to our community and can’t wait to learn more about you. But first, let’s explore the opportunity…
We are seeking an Associate Director to lead strategic analytics across key retail accounts.
Who you are:
- A trusted strategic partner who brings a retail-first perspective grounded in data science and quantitative thinking—equally comfortable in the boardroom as in the data
- Delivers fast, accurate, and insight-driven work with a natural ability to present, debate, and build credibility with clients
- Elevates the quality of client-facing strategy through data-backed retail thinking and analytical rigor
- Adapts fluidly to evolving client needs, stepping in proactively and without friction
- Brings a consultative mindset, willing to go beyond the expected to deliver exceptional client value
- Understands that lasting client partnerships are built on trust, and balances analytical rigor with genuine relationship investment in retail-focused work
How we deliver for our retail clients:
Strategic Leadership & Data-Driven Thinking
- Transform complex data into clear, actionable strategies that directly inform client media planning and business decisions
- Elevate clients’ measurement capabilities by leading the development of testing roadmaps, learning agendas, and measurement frameworks—including MMM alignment and predictive analytics—going well beyond routine reporting
- Deliver meaningful interpretation and storytelling that connects data insights to tangible business outcomes
- Own the performance narrative for clients—clearly articulating media’s business impact through advanced quantitative analysis
- Partner closely with planning and buying teams to embed analytics-informed thinking into every client recommendation.
Testing & Measurement Excellence
- Design and oversee rigorous testing frameworks and learning agendas across platforms—including incrementality, A/B, and geo-testing—tailored to retail client objectives
- Translate testing results into clear strategic implications and concrete next steps that clients can act on
Audience & Retail Expertise
- Apply a deep understanding of retail audiences and first-party data to shape smarter targeting and segmentation strategies for clients
- Convert audience insights into measurable performance improvements across client accounts
Client Leadership & Stakeholder Management
- Build credibility and rapport with clients by delivering smart, direct, and insight-led recommendations that drive confident decision-making
- Earn and maintain trust with key client stakeholders through intelligence, clarity, and responsiveness
- Identify opportunities within client challenges to bring forward innovative solutions and new capabilities that address their evolving needs.
What our ideal candidate brings:
- 8+ years of experience at a retailer or media agency with deep exposure to analytics and performance media across digital and traditional channels
- Strong background in retail and/or commerce-driven media environments
- Proven ability to build and sustain client relationships, generating and presenting compelling analytics POVs to stakeholders at all levels, including senior leadership.
- Proven experience leading testing strategies and measurement frameworks
- Strong expertise in audience strategy and data-driven segmentation
- Collaborative leader who elevates the entire team—whether coaching planners on stronger insights, teaching statistical approaches, or mentoring junior analytics talent.
- Experience with tools such as Looker, Power BI or similar visualization platforms (good to have)
Benefits we offer:
We’ve got you covered – and we’re not just referring to robust health insurance. To us, coverage is about supporting your full experience and whole self, from inclusive benefits, flexibility, and an appreciation for time away, to recognition, professional development, and growth opportunities.
- Talent Enablement: Career pathing, integrated learning ecosystem, mentorship, and employee recognition
- Financial: Competitive compensation,401(k) with company match, pre-tax programs, referral rewards, and a remote work reimbursement
- Wellness: Comprehensive health insurance (medical, dental, vision, pet, and life), onsite fitness center covered 100%, discounted membership rates at partner gyms and access to virtual fitness classes, Employee Assistance Program (EAP), and curated opportunities to nurture your breaktime
- Balance: Personalized Paid Time Off (i.e., “Unlimited PTO”), remote work flexibility, paid parental leave (maternity, paternity, and adoption), and a variety of Employee Resource Groups
- Giving Back: Volunteer opportunities and corporate donation matching through KSM Cares Outreach, our Corporate Social Responsibility program
