Job Description
Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.
Nike’s mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. Kinesso partners with Initiative to create best in class solutions for Nike. Initiative is Nike’s and Jordan brands media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries.
Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.
Key Responsibilities
Strategic Search Engine Marketing
- Hands-on campaign management across Google Ads, Microsoft Ads
- Forecasting and strategic planning of PPC activity to hit campaign objectives.
- Leading weekly reporting and insights into campaign performance and optimization.
- Contribute to developing new products and ways of working that improve PPC results.
- Develop an understanding of the various digital media channels (Display, Social) and the role of Paid Search as a part of the full funnel marketing strategy
- Help to educate the clients on strategies and tactics; engage clients in digital communications by demonstrating their direct response and creative and brand-building abilities.
- Keep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Ads and SA360, and the development of AI tools
Leadership & Management
- Maintain a day-to-day client relationship
- Lead campaign/ project development and execution
- Provide consistent and practical support to Associate Account Director/ Account Director/ Performance Planning Director
- Prepare and lead performance review presentations.
- Lead development of regular results analysis & reporting, recommendations and presentations.
- Lead meetings and discussions and ensure accurate contact reports are issued within 24 hours.
Excellence in Client Service
- Work to understand your client’s pressures and internal demands to ensure Kinesso provides the correct response at the right time and in the proper manner.
- Build an understanding of the client’s business and digital marketing objectives, and develop strategies to help meet those objectives.
- Effectively set and manage client expectations.
- Understand individual client needs (on specific projects and beyond), so you can help them be successful in their roles and with their bosses; ensure clients have the necessary information and materials they need to do their jobs well.
- Provide counsel to clients’ marketing issues and opportunities, engaging the Account Directors as appropriate.
People Management
- Line-manage a team of junior staff (Executive, Senior Executive)
- Actively nurture the goal of making Kinesso an enjoyable place for staff to work and for clients to engage with.
- Develop the skills and knowledge of the junior team through mentoring, supervision and providing feedback on performance.
- Lead team status calls to manage workflow across a large junior team
- Delegate the appropriate tasks and the appropriate amount of functions to ensure an acceptable workload.
- Keep Account Director informed of junior team development and performance.
- Identify opportunities for junior team to take ownership of tasks or projects to develop and grow.
Desired Skills & Experience
- Needs to have search marketing experience, responsible for planning and managing campaigns across Google Ads and Microsoft Advertising (Bing)
- Experience managing campaigns and bid strategies with Google Search Ads 360
- Extensive knowledge and experience running Shopping and Pmax activities
- Experience working with 3rd party partners such as Feed Management or CSS partners
- Experience managing large budgets and delivering solid results across multiple markets and product types for a large retail brand
- Experience managing PPC campaigns across multi-account MCCs
- Be a trusted, knowledgeable source of information and developments in search marketing
- Communicate effectively at all levels, both up and down
- Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
- Strong commercial skills
- Able to work in a high-pressure environment and resolve client issues
- Analytical, yet operate strategically, with an understanding of the ‘big picture.’
- ‘Hands-on’ approach to operations: Plans, assigns and directs work, time, material, people
As part of the joining Kinesso, you’ll enjoy a range of benefits, such as:
27 days off pe r year, including 26 vacation days and 1 “Celebrate You” day (based on a 40-hour work week)
Hybrid and flexible w orking options to support a healthy work-life balance—and even work from abroad for up to 14 days per year
Comprehensive growth s upport, smooth onboarding with a 100-day plan and personal buddy, plus ongoing development through a strong Learning & Development team
An inspiring environment where you’ll work with leading A-brands, collaborate with experienced international colleagues, and have the freedom and trust to take initiative and shape your role
Healthy catering in the office, free lunch twice a week, plus a variety of healthy snacks always available
Referral Bonus– bring someone you know to MediaBrands and enjoy a generous referral rew ard in return.
A variety of group sports activities, from marathons and cycling events to walking races and internal company tournaments.
Fun social events, including a Summer and End of Year party, pub quizzes, team outings, and themed events like Diversity Day celebration and Partners Festival.
Lease bicycle plan and travel reimbursement to support your commute and sustainable mobility.
About Medi a brands
IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives.
In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen.
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protectedby law.
IPG Mediabrands has ‘CHALLENGE’ in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don’t stand still. Additionally, the IPG Mediabrands labels have ‘TOGETHER’ in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the ‘House of Challengers!
