Job Description
As a Data Analyst (Online Marketing), your job is to help define and implement measurement strategies that align with the company’s marketing and business objectives. You will analyze and interpret CRO, SEO, and PPC trends and produce actionable insights based on available data.
Your responsibilities will include:
providing reports and performance data on conversion, SEO, PPC, and other marketing initiatives
helping determine metrics for measuring campaigns and projects
analyzing performance of marketing projects, highlighting opportunities, trends, issues, and areas for improvement
analyzing user behavior, conversion data, and customer journeys
analyzing LM’s intake funnels, landing pages and A/B, split, or multivariate tests, and provide insights and recommendations
building presentations that visualize data to tell the story and define the insights
knowledgeable in CRO, SEO, PPC, and other Marketing concepts
proficient in using Google Analytics and Looker
proficient in big picture data analysis, focusing on data that accurately measures actionable results, versus purely measuring meaningless activity
familiarity with A/B and multivariate testing best practices
What we’re looking for:
- Flexible and adaptable, comfortable shifting focus as priorities and products evolve.
- Proactive and responsible, with a strong sense of ownership.
- Analytical and detail-oriented, with good problem-solving skills.
- Able to manage multiple tasks without losing quality.
- Clear communicator and collaborative team player.
