About LifeStreet
We were founded in 2009 and are headquartered in San Francisco, California, specializing in mobile, social, in-app, and app-to-web advertising.
We provide a programmatic marketing platform for performance marketers. Our core offering, Nero, is an AI-powered media buying platform that optimizes in-app advertising campaigns. Nero uses our own deep learning models to adjust bids based on each impression’s unique value to the advertiser, maximizing ROAS (Return on Ad Spend) and improving cost efficiency.
The platform helps brands and agencies connect with valuable audiences, deliver effective creative, and optimize every impression in real-time. Nero features adaptive bidding, audience targeting using first, second, and third-party data, and analytics with over 200 performance metrics and 1,500 reporting dimensions. We also offer creative solutions, dynamically assembling ad combinations for display, video, native, and playable formats, while also supporting third-party creative assets.
Our platform helps drive results for user acquisition, lead generation, and ROAS optimization across various sectors, including rewarded play, auto insurance, consumer finance, and health & wellness. Our platform reaches over 600,000 apps.
Mission & Values
Our vision is to become an intelligent, transparent, and accessible programmatic platform.
Our core values include:
- Performance: We emphasize a performance-driven culture and continuous improvement.
- Inquisitiveness: We continually test new ideas to build solutions.
- Accessibility: We uphold accessibility by sharing knowledge and expertise with new team members.
- Trust: We build trust through professional, thoughtful, and honest interactions with colleagues and partners.
- Transparency: We achieve transparency by delivering truthful and transparent feedback.
- Celebrate: We focus on delivering results for ourselves and our customers.
Team & Culture
We maintain a performance-driven culture that strives for continuous improvement. We value inquisitiveness, encouraging the testing of new ideas to build effective solutions. We foster accessibility by sharing knowledge and expertise with team members to support their growth. We build trust through professional, thoughtful, and honest interactions with colleagues and partners. We emphasize transparency through truthful and transparent feedback. Our culture also includes celebrating wins: the results we deliver for ourselves and our customers.
We are headquartered in San Francisco and have teams working across the globe. We have 51-200 employees.
Frequently Asked Questions
LifeStreet offers an AI-powered media buying platform called Nero. This platform optimizes in-app advertising campaigns for performance marketers, focusing on user acquisition, lead generation, and ROAS optimization. It includes features like adaptive bidding, audience targeting using first, second, and third-party data, and analytics with over 200 performance metrics. The platform also provides creative solutions for display, video, native, and playable ad formats.
LifeStreet fosters a performance-driven culture that emphasizes continuous improvement. The company values inquisitiveness, encouraging testing new ideas to build solutions. It promotes accessibility by sharing knowledge and expertise with new team members. Trust and transparency are upheld through professionalism, thoughtfulness, honesty, and truthful feedback. The culture also includes celebrating results achieved for the company and its customers.
The provided sources do not explicitly list employee benefits or perks.
LifeStreet’s approach involves using its AI-powered platform, Nero, to optimize every impression in real-time. This includes adaptive bidding that updates per impression, audience segmentation from first, second, and third-party data, and real-time campaign optimization. The platform also dynamically assembles top-performing creative combinations for various ad formats, while supporting third-party creative assets.
LifeStreet was founded in 2009.
LifeStreet is active in the Mobile Advertising, Social Advertising, In-app Advertising, and App-to-web markets.
LifeStreet has 51-200 employees.
LifeStreet hires globally with a remote-first approach, allowing employees to work from anywhere.
LifeStreet is not actively hiring at the moment. Check back later for new opportunities.
Yes, LifeStreet is a remote-first company.
LifeStreet's website is www.lifestreet.com .
You can find LifeStreet on LinkedIn .
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