Job description
Description
Pressmaster.ai is seeking a highly strategic, deeply execution-focused Head of Growth Marketing with a T-shaped skill set and world-class direct response copywriting as their superpower. This is a stand-alone role for someone who thrives on full ownership, fast iteration, and keeping every part of the growth engine running—while personally crafting all high-impact copy.
About Pressmaster.ai
Pressmaster.ai, part of theCreator Group, is redefining content distribution and PR for SMBs, mid market, enterprises and agencies. Our platform turns expertise into engaging content across multiple channels. In just a 5-minute AI interview, it generates weeks of authentic articles, social posts, and press releases that preserve each brand’s voice and authority.
We offer the first fully autonomous content team withPressasmaster.ai. Key features include trend alerts from 500k+ daily sources, automated content distribution to social media and blogs, custom blog creation, detailed analytics, and white-label solutions for agencies. The result? Consistent, high-quality content that builds credibility—without spending hours writing.
We are achieving strong growth and are ready to double down by adding a driven Head of Growth Marketing (T-Shaped) & Direct Response Copywriterto help expand our impact in the english speaking market.
Role Overview
This role is designed for a true t-shaped marketer: someone who can shape strategy at a high level and execute every detail with speed, precision, and passion.
You will own the entire marketing function—growth strategy, campaign execution, funnel optimization, and every word of customer-facing copy. You’ll move fast, test aggressively, and love getting your hands dirty.
This is a stand-alone, high-autonomy role for someone who can keep the whole machine running without layers, bureaucracy, or hand-offs.
Your Primary Focus
Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing
Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging
Run experiments, measure performance, optimize messaging, and double down on what works
Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration
Key Responsibilities
T-Shaped Growth Strategy
Develop and manage acquisition, activation, and retention strategies
Own messaging frameworks, value propositions, funnel structure, and positioning
Coordinate directly with product, design, and leadership to ensure alignment
Direct Response Copywriting (Your Core Strength)
Write all marketing and product copy:
Ads
Email sequences
Landing pages
Social content
In-app / product messaging
Blog and SEO content
Craft clear, compelling SaaS messaging rooted in persuasion psychology
Continuously refine copy based on metrics, behavior patterns, and testing insights
Hands-On Campaign Execution
Implement full-funnel campaigns across multiple channels
Launch and optimize paid ads, nurture sequences, landing pages, and content assets
Conduct A/B tests, analyze data, and iterate rapidly
Own SEO/SEM copywriting end to end
Requirements
Requirements
7–10+ years in direct response copywriting and growth marketing, ideally in B2B SaaS
Proven success as the primary copywriter for multi-channel campaigns
Native-level English (C2) with exceptional clarity, persuasion, and storytelling
Deep understanding of B2B funnels, buyer psychology, and CRO
Hands-on, self-directed operator comfortable owning everything solo
Strong competence with tools like HubSpot, Marketo, Google Analytics, SEMrush, WordPress, etc.
Highly organized, analytical, and able to deliver under pressure
Bonus: certifications (Copyhackers, HubSpot, Google Ads)
Why Pressmaster.ai?
Full ownership: you are the marketing department
Strategic freedom with the ability to execute your ideas instantly
Build the messaging and growth engine from the ground up
Remote-first flexibility with a fast-paced, highly dynamic culture
Competitive salary, performance bonuses, and strong career growth potential
What Awaits You
Ownership: You run the show: all copywriting, all growth, all execution—end-to-end.
Creativity: Test angles, stories, formats, and funnels at high velocity.
Impact: You directly influence the brand, growth trajectory, and future of Pressmaster.ai.
Culture: Fast, collaborative, innovative, with full autonomy and responsibility.
If you’re a hands-on, T-shaped growth marketer with elite direct response copywriting skills—and you want full ownership in a fast-paced startup—Pressmaster.ai is the place for you.
Are you ready?
