Job Description
Job Summary
We are looking for a results-driven Senior Link Builder & Outreach Specialist to lead scalable off-page SEO initiatives. This role is responsible for acquiring high-quality backlinks at speed, building authoritative relationships, and expanding our digital footprint across communities such as Reddit, Quora, YouTube, and other emerging platforms.
You will play a key role in improving search visibility, strengthening domain authority, and driving sustainable organic growth.
Key Responsibilities
Strategic Link Building & Acquisition
Own end-to-end link acquisition campaigns from prospecting to placement.
Identify high-value backlink opportunities aligned with client verticals and SEO strategy.
Deliver consistent growth in referring domains and authority links while maintaining quality standards.
Execute at pace while protecting link relevance and credibility.
Advanced Outreach & Partnerships
Build relationships with bloggers, publishers, creators, and industry webmasters.
Develop scalable outreach systems, templates, and follow-up processes.
Negotiate placements, collaborations, and content partnerships.
Community & Platform-Based Authority Building
Drive brand visibility and link opportunities via platforms like Reddit, Quora, YouTube, niche forums, and communities.
Create and manage profiles, posts, and engagement strategies that attract natural backlinks and referral traffic.
Content & Asset Promotion
Promote blogs, landing pages, research, infographics, and video assets to maximize reach and linkability.
Suggest new content angles that can naturally earn links.
Competitive & Gap Analysis
Conduct backlink gap analysis to identify missed opportunities.
Reverse-engineer competitor link strategies and build action plans to outperform them.
Performance Tracking & Reporting
Maintain daily activity tracking and outreach pipelines.
Report on acquired links, live placements, domain metrics, and impact.
Continuously optimize approach for better conversion rates.
Process Ownership & Innovation
Improve outreach efficiency through automation, tools, and new technologies.
Stay updated on algorithm changes, spam risks, and evolving best practices.
Success Metrics
Growth in quality backlinks and referring domains
Outreach-to-placement conversion rate
Speed and consistency of acquisition
Authority and relevance of links secured
Skills & Requirements
Strong expertise in modern link-building and digital PR strategies
Proven experience managing blogger and publisher outreach
Ability to secure placements across forums, communities, and UGC platforms
Excellent written and verbal communication skills in English
Proficiency with SEO tools such as Semrush, Ahrefs, Google Analytics, etc.
Strong research, negotiation, and relationship-building skills
Highly organized, self-managed, and deadline-driven
Comfortable working with web technologies and digital publishing workflows
